Marketing Techniques and Market Products in two Organizations Coursework

Marketing Techniques and Market Products in two Organizations - Coursework Example Some of the marketing techniques employed by Tesco Company include branding, relationship marketing, growth and survival strategies and brand building and positioning. The company creates a unique name and image for its products it is connected with strap lines; logos brand promise, colors and related benefits. Tesco has chosen various brands such as Tesco finest, Tesco value, Tesco organic, Tesco standard and Tesco Whole foods. Tesco is trying to ensure that they make profits in all aspects of their branding. On the other hand, Apple brand is leading in the computer industry with its Macintosh computers and the consumer electronics industry. It has built its brand and positioning through advertising campaigns through promotions such as event sponsorships. Apple Company has a brand personality that emphasizes in making people’s lives much easier by making its products readily accessible to customers. Both companies utilize the use of relationship marketing to build a relationship with their clients, encourage and reward those who are loyal, as they convince them to buy more products. When it comes to market penetration, product development, and diversification, Tesco has increased its sale in the existing markets, launched its product as Tesco Everyday Value and modified its existing products to appeal the existing market. The company has diversified into other services such as home insurance, mortgages, car insurance and other services. Marketers are faced with various challenges while doing their marketing activities. For instance, they are confronted with legal constraints. This means that the marketers have to comply with the Sale of Goods Act 1979 which empowers the consumer to claim back the money if they find a product to be faulty. The marketers are, therefore, tasked with the challenge of meeting the standards of their goods sold as prescribed by the sale of Goods Act. This  Act requires that a trader has to sell goods of good quality and as they are described.

High performance Essay Example for Free

High performance Essay Conclusion: There are 3 different component dyes in the mix including blue dye, yellow dye and red dye. The blue dye has the highest Rf in chromatography ( Rf=1 in water and ethanol and isoprophy alcohol). The yellow dye has the lowest Rf in chromatography in ethanol and isoprophy alcohol and middle Rf in water (Rf=0.17 and isoprophy alcohol and lowest Rf in water (Rf=0.816 in ethanol, Rf= 0.678 in water and Rf=0.680 in isoprophy alcohol). Real World Connection HPLC-MS stands for High performance liquid chromatography mass spectrometry. HPLC-MS shares the same principle with paper chromatography. They both separate mixture using the difference in different affinities to mobile/stationary phase of different components. However, HPLC-MC is far different from paper chromatography. Firstly, HPLC-MC is composed of a liquid chromatography and a mass spectrometer. This instrumentation enables HPLC-MC to analyze a much wider range of components. While paper chromatography only qualitatively separate different component in a liquid mixture, HPLC-MS can quantitatively examine each component, including Compounds that are thermally labile, exhibit high polarity or have a high molecular mass. Secondly, paper chromatography use solvent as mobile phase and paper as stationary phase, but in HPLC-MS the mobile phase is the mixture of liquid and the stationary phase is the solid through which liquid flow. Thirdly, paper chromatography can be carried out at normal temperature and pressure, but HPLC-MS sometimes needs to be done under high pressure and certain temperature to successfully drive the liquid through the solid and best demonstrate the difference in affinities of different liquid compound.

F Australia, Canada and the United Kingdom Oceans Policy

F Australia, Canada and the United Kingdom Oceans Policy Introduction The Worlds current approach to ocean policy and sustainable maritime development is based on two main International strategic foundations: UNCLOS and UNCED. Both if integrated they provide the basis for oceans governance and oceans policy frame work. They enable states to exercise and protect Nationals sovereign rights and jurisdiction over marine resources and offshore areas. At the same time they obligate states to ensure ocean uses are ecologically sustainable. The implementation of the provisions of UNCLOS, related Conventions, rules and standards relating to the protection and preservation of the marine environment and to the conservation and management of living marine resources, as well as the implementation of the commitments agreed to in Chapter 17 of Agenda 21, present some of the major challenges facing the international ocean community. These challenges cannot be met by one region, one State, one ministry, or one local community alone. It is therefore very important to st rengthen cooperation and coordination at all levels. At the national level, the marine dimension must be integrated within the overall national policy. The adoption of an ocean policy is a very important mechanism to achieving an integrated, interdisciplinary, intersectoral and ecosystem-based approach to oceans management. A coherent legislative framework is also essential. However the development of this national oceans policy depends on every state situation. Vertical and horizontal integration between these two foundations, need a high political umbrella and a lead ministry for setting the national marine agenda. This agenda must be based on sound scientific priorities development plan required for understanding how best to protect Nationals marine biological diversity, the ocean environment and its resources, and on a wide consultation process with all stakeholder. Comparative analysis of the development process of national ocean policy in major maritime nations such as Austral ia, Canada, the United Kingdom, shows in spite of the fact that Agenda 21 has provided a clear defined programme and management activities, each country have followed a different approach in developing its national oceans management strategy. All of them have used these two international foundations and their guiding principles in developing their oceans policies. These approaches are integrated in content and are precautionary and anticipatory in ambit, as required by UNCLOS and as reflected in the Chapter 17 of Agenda 21 programme areas. The first programme in chapter 17 is Integrated management and sustainable development of coastal areas, including exclusive economic zones. (Agenda 21, 1992). To this end, and according to Chapter 17 the state should establish the necessary strengthening appropriate coordinating mechanisms (such as a high-level policy planning body) (Agenda 21, 1992). It further states Such mechanisms should include consultation, as appropriate, with the academic and private sectors, non-governmental organizations, local communities, resource user groups, and indigenous people. Also coastal states are required to improve their capacity to collect, analyse, assess and use information for sustainable use of resources, including environmental impacts of activities affecting the coastal and marine areas. Information for management purposes should receive priority support in view of the intensity and magnitude of the changes occurring in the coastal and marine areas. Other related management activities include: Preparation and implementation of land and water use and sitting policies; Implementation of integrated coastal and marine management and sustainable development plans and programmes at appropriate levels; Preparation of coastal profiles identifying critical areas, including eroded zones, physical processes, development patterns, user conflicts and specific priorities for management; Prior environmental impact assessment, systematic observation and follow-up of major projects, including the systematic incorporation of results in decision-making; Contingency plans for human induced and natural disasters, including likely effects of potential climate change and sea level rise, as well as contingency plans for degradation and pollution of anthropogenic origin, including spills of oil and other materials; Improvement of coastal human settlements, especially in housing, drinking water and treatment and disposal of sewage, solid wastes and industrial effluents; Periodic assessment of the impacts of external factors and phenomena to ensure that the objectives of integrated management and sustainable development of coastal areas and the marine environment are met; Conservation and restoration of altered critical habitats; Integration of sectoral programmes on sustainable development for settlements, agriculture, tourism, fishing, ports and industries affecting the coastal area; Infrastructure adaptation and alternative employment; Human resource development and training; Public education, awareness and information programmes; Promoting environmentally sound technology and sustainable practices; Development and simultaneous implementation of environmental quality criteria. The Kingdom of Saudi Arabia stands at a cross road. The Kingdom has the opportunity to develop its maritime sector and sustainably manage national marine resources. The status of national marine resources and governance is not good; marine resources are degraded and marine governance is inadequate. This indicates that an urgent action is needed to save the threatened national seas and opportunities. As has been highlighted and underlined in previous chapters, Saudi Arabia marine governance must be reorganized under one document: a comprehensive National Marine Policy. Comprehensive national marine policies are a relatively new trend in ocean governance. As implied they address all marine and coastal issues. NMPs are a response to the sectoral fragmented approach currently dominating marine governance which often leads to unorganized management and authority as new responsibilities are delegated to different agencies as they arise. In addition to incorporating all marine and coastal i ssues, NMPs seek to integrate all levels of governance: local, provincial, national, regional and international. The term integrated management is used to describe this approach. Although many countries and regions have created comprehensive marine or ocean policies, I focus on marine policy development process and governance as developed and experienced in Australia, Canada and the United Kingdom for two reasons: First they represent the first three leading countries in the world that have developed comprehensive ocean policy and governance framework and is being implemented and tried to differing levels of success; Canada enacted the Oceans Act of 1996 followed by the release of Australias Ocean Policy in 1998. Great Britain followed in May 2002, with Safeguarding Our Seas: A Strategy for the Conservation and Sustainable Development of our Marine Environment. Each country has followed a different policy route to sustainable oceans development. While Australia has followed a totall y pure policy frame work by providing a new structure, mechanism and policy guidance for delivering its comprehensive national oceans policy; Canada followed a different approach by first providing a comprehensive legal framework for oceans uses and resources management within Canada different maritime zones including the 200nm EEZ and continental shelf, second by producing Canada Oceans Strategy in July of 2002. The United Kingdom has followed a totally different approach by first developing a conservation strategy followed by introducing a single piece of legislation to protect the marine environment by enacting in 2009 the Marine and Coastal Act. Second, the three countries have developed their policies in accordance with Chapter 17 of Agenda 21 and based on the 1994 United Nations Convention on the Law of the Sea (UNCLOS). Being the world leaders in oceans policies, I focus on oceans policy development process in these three countries as examples; their successes and leadership role in oceans policy can guide the creation of the Kingdom of Saudi Arabia National Marine Policy. Comparative Overview of Australia, Canada and the United Kingdom oceans policy Australia: Initiation Process: Australia is the first country to set in place a policy framework for an integrated and ecosystem based planning and management for all of Australias marine jurisdictions. With the release of Australias Oceans Policy (AOP) in 1998, Australia has demonstrated a world leadership by implementing a coherent, strategic planning and management framework for dealing with complex issues confronting the long term future of Australias oceans (AOP1, 1999). AOP was initiated by a political announcement from the prime minister, followed by a wide public consultation process using a consultation document (Oceans- New Horizon). AOP process was initiated by the end of 1995 when the Prime Minister at that time announced that the Commonwealth government had agreed to the development of an integrated oceans strategy that would deal with the management of Australias marine resources (AOP, 1998). However, due to the federal election and change of government little progress was achieved, but in 1996 the n ew government announced that it would continue developing the oceans policy as being an environmental protection policy and transferred the responsibility for developing the policy agenda from the Department of the Prime Minister and Cabinet to the Department of Environment, Sport and Territories (DEST) (Bateman, 1997). Later on the name of this department has been changed to the Department of Environment and Heritage (DEH) charged with protecting and conserving Australias natural environment and cultural heritage. Lead Ministry: In 1996 the new Australian government announced that it would continue developing the oceans policy as being an environmental protection policy and transferred the responsibility for developing the policy agenda from the Department of the Prime Minister and Cabinet to the Department of Environment and Heritage (DEH) (Vince, 2003). As a result of the transfer of responsibility for oceans policy development, Australia Environment Minister led the process by establishing an intergovernmental committee to assist with the preparation of the policy (Vince, 2003). Using the collaborative arrangements and formal intergovernmental linkages, the Minister established a committee encompassing members from major Commonwealth agencies involved in marine affairs. Also a number of other committees were formed during these early stages of development to assist with the development of a discussion paper (Vince, 2003). The Committee has prepared the Oceans-New Horizon paper which has been launched in M arch 1997 to assist in the first consultations round with State, Territory and Local governments, peak bodies and organizations and the general public. The New Horizon set out a draft vision, goal and objectives for Australia Oceans Policy and an indication of some of the broad issues relevant to an Oceans Policy as well as briefly introducing some of the features of Australia oceans (New Horizon, 1997). Consultation Process: After the publication of the New Horizon paper a second round of consultation begun through a public forum to review the draft policy paper (MAGOP, 1998). During this process, Environment Australia organised public forums where the public could get an overview of the Issues Paper and to provide comment. The forums consisted of two parts, the first part included a formal briefing from Environment Australia officials while the second component was an information session organised by the state branches of the Marine and Coastal Communities Network (MCCN) (Vince, 2003). Maritime Ministerial Board Before the release of AOP the Australian Government established a Ministerial Advisory Group on Ocean Policy in 1997 to provide advice to the Minister for Environment and Heritage on the views of the broad range of stakeholders of the policy and any other issues the Group thought relevant to the development of the policy (AOP1, 1998). It has also been suggested that the MAGOP was established to gain the support of NGOs during the Policy process as well as to promote public awareness (Vince, 2003). Later on the MAGOP was replaced by a National Oceans Ministerial Board (NOMB) of key Commonwealth Ministers, chaired by the Minister for the Environment and Heritage (Foster, 2005). The task of the board is to drive the implementation of the AOP by overseeing regional planning processes, furthering policy development, overseeing cross sector coordination, setting priorities for program expenditure and coordinating the Oceans Policy with State governments (AOP1, 1998). Oceans Strategy: Based on the wide policy consultation process Australia was quickly able to develop its sustainable National Ocean Policy and vision of Healthy oceans: cared for, understood and used wisely for the benefit of all, now and in the future(AOP1, 1998). The aim of the strategy is to overcome problems perceived to arise from a division of powers and responsibilities leading to jurisdictional overlap and inconsistencies in ocean management (Vince, et al. 2003). The strategy also intends to overcome the problems and limitations imposed by sector based management by supporting integration across sectors through regional marine planning. AOP came in two volumes (AOP1, 1998). The first volume targeted nine major objectives: 1) exercise and protect Australias rights and jurisdiction over offshore areas, including offshore resources. 2) To meet Australias international obligations under the United Nations Convention on the Law of the Sea and other international treaties. 3) To understand and prot ect Australias marine biological diversity, the ocean environment and its resources, and ensure ocean uses are ecologically sustainable. 4) To promote ecologically sustainable economic development and job creation. 5) To establish integrated oceans planning and management arrangements. 6) To accommodate community needs and aspirations. 7) To improve expertise and capabilities in ocean-related management, science, technology and engineering. 8) To identify and protect Australias natural and cultural marine heritage. 9) To promote public awareness and understanding (AOP1, 1998). The key principles that were used in developing Australia ocean policy intrinsically; indigenous peoples interests; stewardship ethic; intergenerational and social equity; ecologically sustainable use; conservation of biological diversity; participatory, transparent and accountable decision making and management; and integrated planning and management(AOP1, 1998). Ocean Action Plan: The second volume of Australias Oceans Policy complements the first volume of the Policy by outlining specific measures that are being or will be pursued by the Commonwealth across ocean sectors and interest(AOP2, 1998). The Specific Sectoral Measures volume is comprehensive in its scope, covering the major environmental, industry, community, research, scientific, international and defence interests that the Commonwealth has responsibility for in marine jurisdictions. The document has identified 390 commitments across those five broad areas and detailed implementation schedule of actions. The schedule identified organisations responsible for implementing actions, priorities, milestones and resourcing (AOP2, 1998). This detail facilitated the auditing of the Policy and contributed to an assessment of its effectiveness. New Institution To implement AOP a National Oceans Office (NOO), was established to provide secretariat and technical support and programme delivery for oceans policy initiatives(AOP1, 1998). The NOO was responsible for coordinating the overall implementation and finalize the detailed implementation schedule of actions and further development of the Oceans Policy(AOP2, 1998). NOO also was responsible for coordination and distribution of information on oceans policy implementation and regional marine planning matters to all stakeholders(Addison and Chenko, et al. 2005). Other new institutions included the National Oceans Ministerial Board, Regional Marine Plan Steering Committees and the National Oceans Advisory Group (NOAG). In 2005 NOO lost its executive agency status and is now located within the Marine Division of the Department of Environment and Heritage (DEH, 2005). The Minister of Environment and Heritage has the responsibility for NOO through the department and reports to Cabinet on its prog ress (Haward and Vince, 2006). Ocean Research Priorities Plan: Whilst AOP development process was progressing, the Marine Science and Technology Working Group, comprising representatives of Australian Government marine science and related agencies, as well as State research institutions and non-government marine science interests; were working to develop Australias Marine Science and Technology Plan (Alder, 2001). The government aimed to develop and release the Plan as a companion to Australias Oceans Policy(Vince, 2004). The Marine scientific advisory committee was tasked with promoting coordination and information sharing between Government marine science agencies and across the broader Australian marine science community(AMSTP, 1999). The MSTC prepared a Marine Science and Technology Plan to provide a strategy, consistent with the Oceans Policy, for integrated and innovative science, technology and engineering. The Plan encompasses three major programs under each program multiple objectives(AMSTP, 1999): . Understanding the Marine Environment ( 7 objectives) Using and Caring for the Marine Environment ( 15 objectives) Infrastructure for Understanding and Utilising the Marine Environment ( 6 objectives). Legislation:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Australia Oceans Policy has established new institutions to oversee the implementation of the Regional Marine Planning process. The institutions have emphasised a departure from traditional sectoral arrangements whilst incorporating over 100 laws and policy instruments addressing aspects of the management of the marine environment and the legal jurisdictional framework established through offshore federalism(Haward and Vince, 2006). The Offshore Constitutional Settlement (OCS) returned the jurisdiction over 3nm from the low water mark to the states(Stark, 2004). OCS remains the primary intergovernmental arrangement governing ocean and marine resources in Australia and makes up the jurisdictional framework for the development and implementation of the Ocean Policy(Vince, 2004). Since Australia Ocean Policy has been developed as being an environmental protection policy the principal Australian legislation is the Environmental Protection and Biodiversity Conservation Act 1999(cth) (EPBC Act)(Akwilapo, 2007). The EPBC Act and the associated Environment Protection and Biodiversity Conservation Regulation 2000 (EPBC Regulation) provide a national framework for Environment protection through focusing on protecting areas of national environmental significance and on the conservation of Australias biodiversity (Akwilapo, 2007). On the other hand, a commitment to ecologically sustainable development and multiple use management is embedded within the Oceans Policy framework emphasising a commitment to, inter alia, the United Nations Conference on Environment and Developments (UNCED) Agenda 21 principles and UNCLOS (Akwilapo, 2007). Integrated Marine Spatial Planning The AOP emphasised that Australia Regional Marine Plans is based on large marine ecosystems. This system helps to maintain ecosystem health and integrity while promoting multiple use of oceans by integrating sectoral commercial interests and conservation requirements. Australia approach to Integrated Ocean Planning and Management encompass the following(AOP2, 1998): Development of a new institutional arrangement comprising the National Oceans Ministerial Board, the National Oceans Advisory Group and the National Oceans Office and Regional Marine Plan Steering Committees. Providing policy guidance for oceans planning and management. Regional Marine Plan, based on large marine ecosystems. The first plan was developed for the south-eastern region of Australias EEZ. Funds for National marine resource surveys; development of sustainability indicators and monitoring; and rapid assessments of the biological resources of Australias oceans. The resulting information based was used to underpin effective regional integration for planning and management. These assessments also benefit industry by providing information on potential new resources such as deep-water fisheries and pharmaceuticals. Development of National Representative System of Marine Protected Areas. Development of Marine Parks and World Heritage Areas. Maritime Safety and Environment Protection Plan The Australian and New Zealand Environment and Conservation Council (ANZECC) has developed a strategy to protect the marine environment from shipping operations through improved environmental management of shipping and related activities(Stark, 2004). The strategy encompass: designation of marine sensitive areas, promote improvement of waste reception facilities at ports, marinas and boat harbours, improve anti-fouling practices, management and piloting a national monitoring programme for marine debris, community and industry awareness, and support for the enhanced National Plan to Combat Pollution of the Sea by Oil and Other Noxious and Hazardous Substances (the National Plan) (AOP1, 1998). Under the AOP the Government committed to enhance maritime safety and highlighted the importance of enhancing regional cooperative arrangement for search and rescue, development and implementation of search and rescue arrangements; implementation of the Global Maritime Distress Safety System(GMDS S), pursue consistent requirements for the use of Emergency Position Indicating Radio Beacons (EPIRBs) and maritime communications for small vessels(AOP2, 1998). To further ensure the Safety of Navigation, the Government committed to maintain efficient coast-effective maritime safety navigation services and infrastructure, expansion of the local area Differential Global Positioning Systems (DGPS) services; technological development in marine navigation, and involvement in the International Association of Lighthouse Authorities and other international forums to ensure global navigational safety policies, standards and new technologies(AOP2, 1998). Maritime Surveillance and Security Plan To ensure that there is an effective and efficient surveillance capacity for Australias marine jurisdictions and effective enforcement of national legislation throughout Australias marine jurisdictions. Under the Oceans Policy the Australian government continued to pursue through the Convention on the Conservation of Antarctic Marine Living Resources (CCAMLR) and other; to increase action addressing illegal fishing in CCAMLR and adjacent waters; increased surveillance and enforcement measures in the Great Barrier Reef; continued to cooperate to review and rationalise effort involved in and capacity for surveillance and enforcement including reviewing legislation relating to enforcement in Australias marine jurisdictions(AOP2, 1998). The Oceans Policy highlighted that the Australian Defence Forces (ADF) tasks encompass safeguarding these areas, controlling of maritime approaches to exercise and protect Australias sovereignty and sovereign rights. This involve preparedness and continge ncy planning; maritime surveillance and response; fisheries law enforcement; search and rescue; hydrographic services; and the Australian Oceanographic Data Centre (AODC)(AOP2, 1998). Maritime Sector Development Plan During AOP development process the Marine Industry Development Strategy was also announced. The Strategy highlighted what the Marine Industry is worth what should incur for further resourceful developments(AOP2,1998). It illustrated that 90 per cent of Australias oil and gas is sourced offshore; that the shipbuilding industry supplies one third of the worlds high speed ferry market; wild capture fisheries represent a major primary industry; and that marine tourism is a booming industry(Vince, 2004). The Specific Measures Volume of Australia Oceans Policy underpinned several challenges facing the maritime sector and the various activities such as : fisheries; aquaculture; offshore petroleum and minerals; shipping; marine tourism; marine construction, engineering and other industries; pharmaceutical, biotechnology and genetic resources; and alternative energy resources. For meeting these challenges the policy proposed numerous activities under each one of them. For example to meet the shipping sector challenge to increase trade and regional development by delivering safe, efficient, competitive and environmentally responsible maritime infrastructure and shipping services(AOP2, 1998). The policy identified measures including: regulatory reform of the maritime sector with a view to removing barriers to competition, rationalise jurisdictional arrangements, harmonise standards and promote mutual recognition; and encourage continuous improvements in shipping and waterfront sectors to enhance the competitiveness of Australian trade and industry; to continue Australia leading role in international trade and maritime forums to ensure access to competitive and efficient international shipping services is maintained(AOP2, 1998). Marine Education and Training Plan Under Australias Marine Science and Technology Plan, NOO is responsible for providing advice to the Ministerial Board on marine research priorities relevant to the Oceans Policy to ensure that the marine research agencies are kept informed of the Governments emerging priorities(TFG, 2002). The NOMB is responsible to consider Government priorities for publicly funded marine research related to the implementation of the Oceans Policy including: community capacity building, networking opportunities, and community participation in marine management, research and monitoring and data collection; and provide opportunities for community representation on consultative committees in regard to marine resource management, the establishment of a new marine science research and teaching centre at Coffs Harbour; support for the Australian, Pacific and Global Oceans Observing Systems; establishment and operation of a Regional Office of the International Oceanographic Commission in Perth, Western Aus tralia; provision of quality maritime education and research; and training and employment in jointly managed parks; development of a long term marine education policy and programme for kindergarten to year 12 to be incorporated in curricula in all States and Territories; development of relevant resource materials for use in schools and Technical and Further Education colleges in cooperation with professional bodies; and support for the provision of quality practical educational material for teachers and students(AMSTP, 1999). National Maritime Information Center To improve monitoring and understanding of marine ecosystems and the impacts of resource use Australia government has developed the Australian Coastal Atlas, within the Environmental Resource Information Network (ERIN), to allow general access to adequate information for community involvement in oceans management as a fundamental element of the Australian Spatial Data Infrastructure(AOP2, 1998). Thus, the Australian government provided support for the Marine and Coastal Community Network to develop a comprehensive communication strategy to assist the public, industry and governments learn about and understand the role of Australias Oceans Policy. Also the government supported the Australian Surveying and Land Information Group (AUSLIGs) continuing development of the Australian Maritime Boundaries Information System as a national database of Australias maritime jurisdictional boundary data to provides Australias with an independent and scientifically credible information on Australias environment for decision-makers and the wider community(AOP2, 1998). AUSLIG is the Commonwealth focal point for coordination of geodetic information and works closely with State and Territory agencies, the Inter-governmental Committee on Surveying and Mapping (ICSM) and industry groups towards the provision of the highest quality geodetic infrastructure(AUSLIG, 2009). Moreover, AUSLIGs under the ocean policy is responsible for the development of a coordinated observations and methods to analyse and interpret the data that will make optimum use of information from remote and in situ measurements at the space and time scales required for effective monitoring, use, management and conservation(AOP2, 1998). It is clear that the lack of a comprehensive system of monitoring sites, and lack of long-term commitment to monitoring inshore and offshore, particularly on the scale of large marine ecosystems has affected Australia ability to assess changes in the condition of the marine environme nt. Thus, AOP recognized that Integration of coastal, inshore and offshore monitoring activities is vital to National capacity for future assessments and maintenance of marine and coastal environments(AOP1, 1998). National Oceans Forum To provide for Community representation and participation, the AOP established a National Oceans Advisory Group as a non-government consultative and advisory body to the National Oceans Ministerial Board(AOP1, 1998). The NOAG is responsible for promoting strategic management of the ocean environment and its resources; to provide opportunities for community representation on consultative committees in regard to marine resource management and facilitate consultation with peak indigenous groups on the requirements for establishing a national consultative mechanism, such as an annual forum(AOP1, 1998). Thus, to promote implementation of Australia Oceans Policy, the policy called for holding a National Oceans Forum to coordinate across the agencies responsible for the development of Aboriginal and Torres Strait Islander and a broad national cross-section of those with a stake in the management of Australia oceans(IOC, 2007). International Cooperation: Given the dynamic nature of the marine environment, AOP recognized that the effective implementation of the Oceans Policy requires cooperation with immediate neighbours and other countries to address the transboundary impacts and improve regional cooperation on ocean issues(AOP1, 1998). Thus, AOP called for: peaceful use of the oceans and cooperation in access for national and international scientific research and monitoring programmes; cooperation with neighbouring countries and with industries to maximise resources; improved cooperation and coordination between existing coastal mo F Australia, Canada and the United Kingdom Oceans Policy F Australia, Canada and the United Kingdom Oceans Policy Introduction The Worlds current approach to ocean policy and sustainable maritime development is based on two main International strategic foundations: UNCLOS and UNCED. Both if integrated they provide the basis for oceans governance and oceans policy frame work. They enable states to exercise and protect Nationals sovereign rights and jurisdiction over marine resources and offshore areas. At the same time they obligate states to ensure ocean uses are ecologically sustainable. The implementation of the provisions of UNCLOS, related Conventions, rules and standards relating to the protection and preservation of the marine environment and to the conservation and management of living marine resources, as well as the implementation of the commitments agreed to in Chapter 17 of Agenda 21, present some of the major challenges facing the international ocean community. These challenges cannot be met by one region, one State, one ministry, or one local community alone. It is therefore very important to st rengthen cooperation and coordination at all levels. At the national level, the marine dimension must be integrated within the overall national policy. The adoption of an ocean policy is a very important mechanism to achieving an integrated, interdisciplinary, intersectoral and ecosystem-based approach to oceans management. A coherent legislative framework is also essential. However the development of this national oceans policy depends on every state situation. Vertical and horizontal integration between these two foundations, need a high political umbrella and a lead ministry for setting the national marine agenda. This agenda must be based on sound scientific priorities development plan required for understanding how best to protect Nationals marine biological diversity, the ocean environment and its resources, and on a wide consultation process with all stakeholder. Comparative analysis of the development process of national ocean policy in major maritime nations such as Austral ia, Canada, the United Kingdom, shows in spite of the fact that Agenda 21 has provided a clear defined programme and management activities, each country have followed a different approach in developing its national oceans management strategy. All of them have used these two international foundations and their guiding principles in developing their oceans policies. These approaches are integrated in content and are precautionary and anticipatory in ambit, as required by UNCLOS and as reflected in the Chapter 17 of Agenda 21 programme areas. The first programme in chapter 17 is Integrated management and sustainable development of coastal areas, including exclusive economic zones. (Agenda 21, 1992). To this end, and according to Chapter 17 the state should establish the necessary strengthening appropriate coordinating mechanisms (such as a high-level policy planning body) (Agenda 21, 1992). It further states Such mechanisms should include consultation, as appropriate, with the academic and private sectors, non-governmental organizations, local communities, resource user groups, and indigenous people. Also coastal states are required to improve their capacity to collect, analyse, assess and use information for sustainable use of resources, including environmental impacts of activities affecting the coastal and marine areas. Information for management purposes should receive priority support in view of the intensity and magnitude of the changes occurring in the coastal and marine areas. Other related management activities include: Preparation and implementation of land and water use and sitting policies; Implementation of integrated coastal and marine management and sustainable development plans and programmes at appropriate levels; Preparation of coastal profiles identifying critical areas, including eroded zones, physical processes, development patterns, user conflicts and specific priorities for management; Prior environmental impact assessment, systematic observation and follow-up of major projects, including the systematic incorporation of results in decision-making; Contingency plans for human induced and natural disasters, including likely effects of potential climate change and sea level rise, as well as contingency plans for degradation and pollution of anthropogenic origin, including spills of oil and other materials; Improvement of coastal human settlements, especially in housing, drinking water and treatment and disposal of sewage, solid wastes and industrial effluents; Periodic assessment of the impacts of external factors and phenomena to ensure that the objectives of integrated management and sustainable development of coastal areas and the marine environment are met; Conservation and restoration of altered critical habitats; Integration of sectoral programmes on sustainable development for settlements, agriculture, tourism, fishing, ports and industries affecting the coastal area; Infrastructure adaptation and alternative employment; Human resource development and training; Public education, awareness and information programmes; Promoting environmentally sound technology and sustainable practices; Development and simultaneous implementation of environmental quality criteria. The Kingdom of Saudi Arabia stands at a cross road. The Kingdom has the opportunity to develop its maritime sector and sustainably manage national marine resources. The status of national marine resources and governance is not good; marine resources are degraded and marine governance is inadequate. This indicates that an urgent action is needed to save the threatened national seas and opportunities. As has been highlighted and underlined in previous chapters, Saudi Arabia marine governance must be reorganized under one document: a comprehensive National Marine Policy. Comprehensive national marine policies are a relatively new trend in ocean governance. As implied they address all marine and coastal issues. NMPs are a response to the sectoral fragmented approach currently dominating marine governance which often leads to unorganized management and authority as new responsibilities are delegated to different agencies as they arise. In addition to incorporating all marine and coastal i ssues, NMPs seek to integrate all levels of governance: local, provincial, national, regional and international. The term integrated management is used to describe this approach. Although many countries and regions have created comprehensive marine or ocean policies, I focus on marine policy development process and governance as developed and experienced in Australia, Canada and the United Kingdom for two reasons: First they represent the first three leading countries in the world that have developed comprehensive ocean policy and governance framework and is being implemented and tried to differing levels of success; Canada enacted the Oceans Act of 1996 followed by the release of Australias Ocean Policy in 1998. Great Britain followed in May 2002, with Safeguarding Our Seas: A Strategy for the Conservation and Sustainable Development of our Marine Environment. Each country has followed a different policy route to sustainable oceans development. While Australia has followed a totall y pure policy frame work by providing a new structure, mechanism and policy guidance for delivering its comprehensive national oceans policy; Canada followed a different approach by first providing a comprehensive legal framework for oceans uses and resources management within Canada different maritime zones including the 200nm EEZ and continental shelf, second by producing Canada Oceans Strategy in July of 2002. The United Kingdom has followed a totally different approach by first developing a conservation strategy followed by introducing a single piece of legislation to protect the marine environment by enacting in 2009 the Marine and Coastal Act. Second, the three countries have developed their policies in accordance with Chapter 17 of Agenda 21 and based on the 1994 United Nations Convention on the Law of the Sea (UNCLOS). Being the world leaders in oceans policies, I focus on oceans policy development process in these three countries as examples; their successes and leadership role in oceans policy can guide the creation of the Kingdom of Saudi Arabia National Marine Policy. Comparative Overview of Australia, Canada and the United Kingdom oceans policy Australia: Initiation Process: Australia is the first country to set in place a policy framework for an integrated and ecosystem based planning and management for all of Australias marine jurisdictions. With the release of Australias Oceans Policy (AOP) in 1998, Australia has demonstrated a world leadership by implementing a coherent, strategic planning and management framework for dealing with complex issues confronting the long term future of Australias oceans (AOP1, 1999). AOP was initiated by a political announcement from the prime minister, followed by a wide public consultation process using a consultation document (Oceans- New Horizon). AOP process was initiated by the end of 1995 when the Prime Minister at that time announced that the Commonwealth government had agreed to the development of an integrated oceans strategy that would deal with the management of Australias marine resources (AOP, 1998). However, due to the federal election and change of government little progress was achieved, but in 1996 the n ew government announced that it would continue developing the oceans policy as being an environmental protection policy and transferred the responsibility for developing the policy agenda from the Department of the Prime Minister and Cabinet to the Department of Environment, Sport and Territories (DEST) (Bateman, 1997). Later on the name of this department has been changed to the Department of Environment and Heritage (DEH) charged with protecting and conserving Australias natural environment and cultural heritage. Lead Ministry: In 1996 the new Australian government announced that it would continue developing the oceans policy as being an environmental protection policy and transferred the responsibility for developing the policy agenda from the Department of the Prime Minister and Cabinet to the Department of Environment and Heritage (DEH) (Vince, 2003). As a result of the transfer of responsibility for oceans policy development, Australia Environment Minister led the process by establishing an intergovernmental committee to assist with the preparation of the policy (Vince, 2003). Using the collaborative arrangements and formal intergovernmental linkages, the Minister established a committee encompassing members from major Commonwealth agencies involved in marine affairs. Also a number of other committees were formed during these early stages of development to assist with the development of a discussion paper (Vince, 2003). The Committee has prepared the Oceans-New Horizon paper which has been launched in M arch 1997 to assist in the first consultations round with State, Territory and Local governments, peak bodies and organizations and the general public. The New Horizon set out a draft vision, goal and objectives for Australia Oceans Policy and an indication of some of the broad issues relevant to an Oceans Policy as well as briefly introducing some of the features of Australia oceans (New Horizon, 1997). Consultation Process: After the publication of the New Horizon paper a second round of consultation begun through a public forum to review the draft policy paper (MAGOP, 1998). During this process, Environment Australia organised public forums where the public could get an overview of the Issues Paper and to provide comment. The forums consisted of two parts, the first part included a formal briefing from Environment Australia officials while the second component was an information session organised by the state branches of the Marine and Coastal Communities Network (MCCN) (Vince, 2003). Maritime Ministerial Board Before the release of AOP the Australian Government established a Ministerial Advisory Group on Ocean Policy in 1997 to provide advice to the Minister for Environment and Heritage on the views of the broad range of stakeholders of the policy and any other issues the Group thought relevant to the development of the policy (AOP1, 1998). It has also been suggested that the MAGOP was established to gain the support of NGOs during the Policy process as well as to promote public awareness (Vince, 2003). Later on the MAGOP was replaced by a National Oceans Ministerial Board (NOMB) of key Commonwealth Ministers, chaired by the Minister for the Environment and Heritage (Foster, 2005). The task of the board is to drive the implementation of the AOP by overseeing regional planning processes, furthering policy development, overseeing cross sector coordination, setting priorities for program expenditure and coordinating the Oceans Policy with State governments (AOP1, 1998). Oceans Strategy: Based on the wide policy consultation process Australia was quickly able to develop its sustainable National Ocean Policy and vision of Healthy oceans: cared for, understood and used wisely for the benefit of all, now and in the future(AOP1, 1998). The aim of the strategy is to overcome problems perceived to arise from a division of powers and responsibilities leading to jurisdictional overlap and inconsistencies in ocean management (Vince, et al. 2003). The strategy also intends to overcome the problems and limitations imposed by sector based management by supporting integration across sectors through regional marine planning. AOP came in two volumes (AOP1, 1998). The first volume targeted nine major objectives: 1) exercise and protect Australias rights and jurisdiction over offshore areas, including offshore resources. 2) To meet Australias international obligations under the United Nations Convention on the Law of the Sea and other international treaties. 3) To understand and prot ect Australias marine biological diversity, the ocean environment and its resources, and ensure ocean uses are ecologically sustainable. 4) To promote ecologically sustainable economic development and job creation. 5) To establish integrated oceans planning and management arrangements. 6) To accommodate community needs and aspirations. 7) To improve expertise and capabilities in ocean-related management, science, technology and engineering. 8) To identify and protect Australias natural and cultural marine heritage. 9) To promote public awareness and understanding (AOP1, 1998). The key principles that were used in developing Australia ocean policy intrinsically; indigenous peoples interests; stewardship ethic; intergenerational and social equity; ecologically sustainable use; conservation of biological diversity; participatory, transparent and accountable decision making and management; and integrated planning and management(AOP1, 1998). Ocean Action Plan: The second volume of Australias Oceans Policy complements the first volume of the Policy by outlining specific measures that are being or will be pursued by the Commonwealth across ocean sectors and interest(AOP2, 1998). The Specific Sectoral Measures volume is comprehensive in its scope, covering the major environmental, industry, community, research, scientific, international and defence interests that the Commonwealth has responsibility for in marine jurisdictions. The document has identified 390 commitments across those five broad areas and detailed implementation schedule of actions. The schedule identified organisations responsible for implementing actions, priorities, milestones and resourcing (AOP2, 1998). This detail facilitated the auditing of the Policy and contributed to an assessment of its effectiveness. New Institution To implement AOP a National Oceans Office (NOO), was established to provide secretariat and technical support and programme delivery for oceans policy initiatives(AOP1, 1998). The NOO was responsible for coordinating the overall implementation and finalize the detailed implementation schedule of actions and further development of the Oceans Policy(AOP2, 1998). NOO also was responsible for coordination and distribution of information on oceans policy implementation and regional marine planning matters to all stakeholders(Addison and Chenko, et al. 2005). Other new institutions included the National Oceans Ministerial Board, Regional Marine Plan Steering Committees and the National Oceans Advisory Group (NOAG). In 2005 NOO lost its executive agency status and is now located within the Marine Division of the Department of Environment and Heritage (DEH, 2005). The Minister of Environment and Heritage has the responsibility for NOO through the department and reports to Cabinet on its prog ress (Haward and Vince, 2006). Ocean Research Priorities Plan: Whilst AOP development process was progressing, the Marine Science and Technology Working Group, comprising representatives of Australian Government marine science and related agencies, as well as State research institutions and non-government marine science interests; were working to develop Australias Marine Science and Technology Plan (Alder, 2001). The government aimed to develop and release the Plan as a companion to Australias Oceans Policy(Vince, 2004). The Marine scientific advisory committee was tasked with promoting coordination and information sharing between Government marine science agencies and across the broader Australian marine science community(AMSTP, 1999). The MSTC prepared a Marine Science and Technology Plan to provide a strategy, consistent with the Oceans Policy, for integrated and innovative science, technology and engineering. The Plan encompasses three major programs under each program multiple objectives(AMSTP, 1999): . Understanding the Marine Environment ( 7 objectives) Using and Caring for the Marine Environment ( 15 objectives) Infrastructure for Understanding and Utilising the Marine Environment ( 6 objectives). Legislation:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Australia Oceans Policy has established new institutions to oversee the implementation of the Regional Marine Planning process. The institutions have emphasised a departure from traditional sectoral arrangements whilst incorporating over 100 laws and policy instruments addressing aspects of the management of the marine environment and the legal jurisdictional framework established through offshore federalism(Haward and Vince, 2006). The Offshore Constitutional Settlement (OCS) returned the jurisdiction over 3nm from the low water mark to the states(Stark, 2004). OCS remains the primary intergovernmental arrangement governing ocean and marine resources in Australia and makes up the jurisdictional framework for the development and implementation of the Ocean Policy(Vince, 2004). Since Australia Ocean Policy has been developed as being an environmental protection policy the principal Australian legislation is the Environmental Protection and Biodiversity Conservation Act 1999(cth) (EPBC Act)(Akwilapo, 2007). The EPBC Act and the associated Environment Protection and Biodiversity Conservation Regulation 2000 (EPBC Regulation) provide a national framework for Environment protection through focusing on protecting areas of national environmental significance and on the conservation of Australias biodiversity (Akwilapo, 2007). On the other hand, a commitment to ecologically sustainable development and multiple use management is embedded within the Oceans Policy framework emphasising a commitment to, inter alia, the United Nations Conference on Environment and Developments (UNCED) Agenda 21 principles and UNCLOS (Akwilapo, 2007). Integrated Marine Spatial Planning The AOP emphasised that Australia Regional Marine Plans is based on large marine ecosystems. This system helps to maintain ecosystem health and integrity while promoting multiple use of oceans by integrating sectoral commercial interests and conservation requirements. Australia approach to Integrated Ocean Planning and Management encompass the following(AOP2, 1998): Development of a new institutional arrangement comprising the National Oceans Ministerial Board, the National Oceans Advisory Group and the National Oceans Office and Regional Marine Plan Steering Committees. Providing policy guidance for oceans planning and management. Regional Marine Plan, based on large marine ecosystems. The first plan was developed for the south-eastern region of Australias EEZ. Funds for National marine resource surveys; development of sustainability indicators and monitoring; and rapid assessments of the biological resources of Australias oceans. The resulting information based was used to underpin effective regional integration for planning and management. These assessments also benefit industry by providing information on potential new resources such as deep-water fisheries and pharmaceuticals. Development of National Representative System of Marine Protected Areas. Development of Marine Parks and World Heritage Areas. Maritime Safety and Environment Protection Plan The Australian and New Zealand Environment and Conservation Council (ANZECC) has developed a strategy to protect the marine environment from shipping operations through improved environmental management of shipping and related activities(Stark, 2004). The strategy encompass: designation of marine sensitive areas, promote improvement of waste reception facilities at ports, marinas and boat harbours, improve anti-fouling practices, management and piloting a national monitoring programme for marine debris, community and industry awareness, and support for the enhanced National Plan to Combat Pollution of the Sea by Oil and Other Noxious and Hazardous Substances (the National Plan) (AOP1, 1998). Under the AOP the Government committed to enhance maritime safety and highlighted the importance of enhancing regional cooperative arrangement for search and rescue, development and implementation of search and rescue arrangements; implementation of the Global Maritime Distress Safety System(GMDS S), pursue consistent requirements for the use of Emergency Position Indicating Radio Beacons (EPIRBs) and maritime communications for small vessels(AOP2, 1998). To further ensure the Safety of Navigation, the Government committed to maintain efficient coast-effective maritime safety navigation services and infrastructure, expansion of the local area Differential Global Positioning Systems (DGPS) services; technological development in marine navigation, and involvement in the International Association of Lighthouse Authorities and other international forums to ensure global navigational safety policies, standards and new technologies(AOP2, 1998). Maritime Surveillance and Security Plan To ensure that there is an effective and efficient surveillance capacity for Australias marine jurisdictions and effective enforcement of national legislation throughout Australias marine jurisdictions. Under the Oceans Policy the Australian government continued to pursue through the Convention on the Conservation of Antarctic Marine Living Resources (CCAMLR) and other; to increase action addressing illegal fishing in CCAMLR and adjacent waters; increased surveillance and enforcement measures in the Great Barrier Reef; continued to cooperate to review and rationalise effort involved in and capacity for surveillance and enforcement including reviewing legislation relating to enforcement in Australias marine jurisdictions(AOP2, 1998). The Oceans Policy highlighted that the Australian Defence Forces (ADF) tasks encompass safeguarding these areas, controlling of maritime approaches to exercise and protect Australias sovereignty and sovereign rights. This involve preparedness and continge ncy planning; maritime surveillance and response; fisheries law enforcement; search and rescue; hydrographic services; and the Australian Oceanographic Data Centre (AODC)(AOP2, 1998). Maritime Sector Development Plan During AOP development process the Marine Industry Development Strategy was also announced. The Strategy highlighted what the Marine Industry is worth what should incur for further resourceful developments(AOP2,1998). It illustrated that 90 per cent of Australias oil and gas is sourced offshore; that the shipbuilding industry supplies one third of the worlds high speed ferry market; wild capture fisheries represent a major primary industry; and that marine tourism is a booming industry(Vince, 2004). The Specific Measures Volume of Australia Oceans Policy underpinned several challenges facing the maritime sector and the various activities such as : fisheries; aquaculture; offshore petroleum and minerals; shipping; marine tourism; marine construction, engineering and other industries; pharmaceutical, biotechnology and genetic resources; and alternative energy resources. For meeting these challenges the policy proposed numerous activities under each one of them. For example to meet the shipping sector challenge to increase trade and regional development by delivering safe, efficient, competitive and environmentally responsible maritime infrastructure and shipping services(AOP2, 1998). The policy identified measures including: regulatory reform of the maritime sector with a view to removing barriers to competition, rationalise jurisdictional arrangements, harmonise standards and promote mutual recognition; and encourage continuous improvements in shipping and waterfront sectors to enhance the competitiveness of Australian trade and industry; to continue Australia leading role in international trade and maritime forums to ensure access to competitive and efficient international shipping services is maintained(AOP2, 1998). Marine Education and Training Plan Under Australias Marine Science and Technology Plan, NOO is responsible for providing advice to the Ministerial Board on marine research priorities relevant to the Oceans Policy to ensure that the marine research agencies are kept informed of the Governments emerging priorities(TFG, 2002). The NOMB is responsible to consider Government priorities for publicly funded marine research related to the implementation of the Oceans Policy including: community capacity building, networking opportunities, and community participation in marine management, research and monitoring and data collection; and provide opportunities for community representation on consultative committees in regard to marine resource management, the establishment of a new marine science research and teaching centre at Coffs Harbour; support for the Australian, Pacific and Global Oceans Observing Systems; establishment and operation of a Regional Office of the International Oceanographic Commission in Perth, Western Aus tralia; provision of quality maritime education and research; and training and employment in jointly managed parks; development of a long term marine education policy and programme for kindergarten to year 12 to be incorporated in curricula in all States and Territories; development of relevant resource materials for use in schools and Technical and Further Education colleges in cooperation with professional bodies; and support for the provision of quality practical educational material for teachers and students(AMSTP, 1999). National Maritime Information Center To improve monitoring and understanding of marine ecosystems and the impacts of resource use Australia government has developed the Australian Coastal Atlas, within the Environmental Resource Information Network (ERIN), to allow general access to adequate information for community involvement in oceans management as a fundamental element of the Australian Spatial Data Infrastructure(AOP2, 1998). Thus, the Australian government provided support for the Marine and Coastal Community Network to develop a comprehensive communication strategy to assist the public, industry and governments learn about and understand the role of Australias Oceans Policy. Also the government supported the Australian Surveying and Land Information Group (AUSLIGs) continuing development of the Australian Maritime Boundaries Information System as a national database of Australias maritime jurisdictional boundary data to provides Australias with an independent and scientifically credible information on Australias environment for decision-makers and the wider community(AOP2, 1998). AUSLIG is the Commonwealth focal point for coordination of geodetic information and works closely with State and Territory agencies, the Inter-governmental Committee on Surveying and Mapping (ICSM) and industry groups towards the provision of the highest quality geodetic infrastructure(AUSLIG, 2009). Moreover, AUSLIGs under the ocean policy is responsible for the development of a coordinated observations and methods to analyse and interpret the data that will make optimum use of information from remote and in situ measurements at the space and time scales required for effective monitoring, use, management and conservation(AOP2, 1998). It is clear that the lack of a comprehensive system of monitoring sites, and lack of long-term commitment to monitoring inshore and offshore, particularly on the scale of large marine ecosystems has affected Australia ability to assess changes in the condition of the marine environme nt. Thus, AOP recognized that Integration of coastal, inshore and offshore monitoring activities is vital to National capacity for future assessments and maintenance of marine and coastal environments(AOP1, 1998). National Oceans Forum To provide for Community representation and participation, the AOP established a National Oceans Advisory Group as a non-government consultative and advisory body to the National Oceans Ministerial Board(AOP1, 1998). The NOAG is responsible for promoting strategic management of the ocean environment and its resources; to provide opportunities for community representation on consultative committees in regard to marine resource management and facilitate consultation with peak indigenous groups on the requirements for establishing a national consultative mechanism, such as an annual forum(AOP1, 1998). Thus, to promote implementation of Australia Oceans Policy, the policy called for holding a National Oceans Forum to coordinate across the agencies responsible for the development of Aboriginal and Torres Strait Islander and a broad national cross-section of those with a stake in the management of Australia oceans(IOC, 2007). International Cooperation: Given the dynamic nature of the marine environment, AOP recognized that the effective implementation of the Oceans Policy requires cooperation with immediate neighbours and other countries to address the transboundary impacts and improve regional cooperation on ocean issues(AOP1, 1998). Thus, AOP called for: peaceful use of the oceans and cooperation in access for national and international scientific research and monitoring programmes; cooperation with neighbouring countries and with industries to maximise resources; improved cooperation and coordination between existing coastal mo

Key Elements of Good Writing Style :: Writing Style Styles Essays

Key Elements of Good Writing Style After reading William Strunk Jr. and E.B. White’s The Elements of Style and Joseph M. Williams’ Style: Beyond Clarity and Grace, participating in hours of classroom discussion, and writing five short essays on the topic, I’m struck by the complexity of evaluating â€Å"writing style†. But I don’t know why I should be amazed. Borne from the elaborate human thought process, we instinctively dress up our writing in thrift-store duds or Fifth Avenue couture. Writing styles express our individuality; they are our language fingerprints – the writer’s identity is exposed, and no two styles are exactly alike. However, the texts argue that a writing style isn’t unchangeable; inherent or learned tendencies can be modified to become â€Å"good† writing style. Developing an unambiguous definition of good writing style has been challenging. I have one sense that good style can only be defined by a reader. A case of ‘you know it when you see it’: â€Å"Now that’s good style.† On the other hand, the texts clearly show that good writing style can be defined by the writer – through a rule-laden, detailed writing-construction process. With conscious effort, apparently I can choose to write in a good or bad writing style. So maybe the secret to good writing style requires the assumption of a split personality, to simultaneously assume the personas of both an imagined external audience and a writer of succinct, powerful prose. Considering both the audience and the writer, I’ve summarized five significant components of good writing style culled from the Strunk and White’s and Williams’ texts to assist a writer in achieving good style: Flow, Flow, Flow Your Boat: Organize Your Writing The first thing I did to write this essay was to map out a logical path to follow by creating the title and headings. Organizing a writing project is comparable to efficiently organizing your day: figure out what needs to be accomplished and prioritize. Without structure and forward thinking, you’re not likely to accomplish all your goals, and you might leave people unsatisfied along the way. Similarly, satisfying writing logically weaves topics and themes in a meaningful forward progression, within sentences, paragraphs and documents, to move the reader from beginning to end (Williams 82, 83). Key Elements of Good Writing Style :: Writing Style Styles Essays Key Elements of Good Writing Style After reading William Strunk Jr. and E.B. White’s The Elements of Style and Joseph M. Williams’ Style: Beyond Clarity and Grace, participating in hours of classroom discussion, and writing five short essays on the topic, I’m struck by the complexity of evaluating â€Å"writing style†. But I don’t know why I should be amazed. Borne from the elaborate human thought process, we instinctively dress up our writing in thrift-store duds or Fifth Avenue couture. Writing styles express our individuality; they are our language fingerprints – the writer’s identity is exposed, and no two styles are exactly alike. However, the texts argue that a writing style isn’t unchangeable; inherent or learned tendencies can be modified to become â€Å"good† writing style. Developing an unambiguous definition of good writing style has been challenging. I have one sense that good style can only be defined by a reader. A case of ‘you know it when you see it’: â€Å"Now that’s good style.† On the other hand, the texts clearly show that good writing style can be defined by the writer – through a rule-laden, detailed writing-construction process. With conscious effort, apparently I can choose to write in a good or bad writing style. So maybe the secret to good writing style requires the assumption of a split personality, to simultaneously assume the personas of both an imagined external audience and a writer of succinct, powerful prose. Considering both the audience and the writer, I’ve summarized five significant components of good writing style culled from the Strunk and White’s and Williams’ texts to assist a writer in achieving good style: Flow, Flow, Flow Your Boat: Organize Your Writing The first thing I did to write this essay was to map out a logical path to follow by creating the title and headings. Organizing a writing project is comparable to efficiently organizing your day: figure out what needs to be accomplished and prioritize. Without structure and forward thinking, you’re not likely to accomplish all your goals, and you might leave people unsatisfied along the way. Similarly, satisfying writing logically weaves topics and themes in a meaningful forward progression, within sentences, paragraphs and documents, to move the reader from beginning to end (Williams 82, 83).

Judeo Christian Veiws on God

Explain how the Judeo Christian tradition shows the goodness of God The ‘goodness’ of God, as a concept, refers to the holiness and care that god himself initiates on his people, however the Judeo-Christian tradition hold that gods attributes cannot be a ‘concept’ as god is personal, and treats all living beings as individuals.The biblical god, a completely different god than that of Plato or any philosopher, who can be seen as a ‘concept’ can be referred and described to as ‘good’ throughout scriptures through acts of kindness and his characteristics of denying those who are evil for the better of mankind; ‘You have rejected me, says the lord, your are going backward so I have stretched out my hand against you and destroyed you’ (Jeremiah 15. 6). According to this Judeo-Christian tradition gods goodness cannot have attributes of evil and portray his acts of being hard done by as help to those who need it.However this a nger is not subjected to those who have done nothing wrong, but to those who are unjust and mistreat those of equality to them. The simple understanding of gods goodness is to look at what he does, he is beneficial to his creatures and doesn’t act for his own profit, but for those on earth to create a helpful father as he wishes to be conceived; ‘I myself, said, how gladly I treat you like sons, and give you a desirable land, the most insurance of any nation.I thought you would call me father and not turn away from me’ (Jeremiah 3. 19-20). God also promises Abraham that he would be the father to the Israelites, a great nation. The goodness which is a strong participant of gods role in the bible, along with the ten commandments ‘do not commit adultery, do no steal’ and so forth, conduct a role in which those who follow the doings of god will also take on. This also helps the follower of god to feel innate and closer to god as they respond and follow h is rules with obedience.Gods acts on individual people whilst helping them, is simply for their faith to be held with him, and they believe whatever god puts forth for them to do, they shall do it as god is good, and wouldn’t want to cause intentional hurt without reason. (quote 1). God can further can be seen as having personal feelings, as he is seen to be hurt and becomes angry when people disobey his orders and when people fail to respond to his commands, for example committing adultery would be a sin against god; ‘Instead, as a faithless wife leaves her husband, so you have been faithless to me, Oh house of Israel, says the lord’ (Jeremiah 3:19 19-20).God also shows love and compassion, another two attributes to gods goodness, as he bore a son to Hannah as she prayed to him to ‘look on the misery of your servant and remember me†¦.. give to your servant a male child’ (Jeremiah 3:19-20) Although his anger and the justice he serves on those wh o disobey him are sometimes seen as mean, they are attributes to his personality as a god and believers see this as him being fair and just.He does these as comeuppance to supposed faithful ones to take advantage of his goodness, and is still seen as perfect; ‘He is the rock, his works are perfect and all his ways are just. A faithful god who does no wrong, upright and just is he. They have acted corruptly towards him, to their shame they are no longer his children but a warped and crocked generation’. (Deuteronomy 32. 4-5)       It is essential therefore, for people to respond to god’s demands with faith and obedience as god is the only one who understands and defines goodness, humans cannot understand this concept as we are tempted by evil.Having faith in god when you are poor and with nothing may be hard, but as Abraham sets example and continues believing in god, others should follow and having faith may lead them to a better fortune and not give up on ho pe. The goodness of god in the bible is represented through situations and stories told for centuries, they show his many attributes that fold into the one personality of god, to be and always be infinitely good.

The Hundred Years War essays

The Hundred Years War essays The Hundred Years' War had distant and immediate causes. In 1259, France and England signed the Treaty of Paris. This main point of the treaty was the English king agreed to become vassal of the French crown for the duchy of Aquitaine. The English claimed Aquitaine as an ancient inheritance. The French kinds resolved to absorb the duchy into the kingdom of France. Philip confiscated the duchy. This was the immediate cause of the war. Edward the II assumed the title of the king of France. He believed that he could rightfully make this claim. Hence, the dynastic argument upset the feudal order in France. To increase their power, French vassals of Philip VI used the excuse that they had to transfer their loyalty to Edward III. Because of the war being a French civil war, it lasted long. Economic factors involving the wool trade and the control of Flemish towns also served as reasons for the war between France and England. ...

Multiple Personality Disorder Essays - Psychiatry, Psychology

Multiple Personality Disorder Essays - Psychiatry, Psychology Multiple Personality Disorder The most famous dissociative disorder is Multiple Personality Disorder, also known as Dissociative Identity Disorder (DID). It is estimated that one in one hundred people may suffer from Multiple Personality Disorder and other Dissociative Disorders. With correct diagnosis and appropriate treatment, people have the potential for complete recovery. Multiple Personality Disorder is a condition in which a person has more than one identity, each of which speaks, acts and writes in a very different way. Each personality seems to have its own memories, wishes, and (often conflicting) impulses The symptoms of an individual with Multiple Personality Disorder are 1.) lack of appropriate emotional response 2.) memory loss, lost time, not knowing what they have said or done 3.) feeling dream like 5.) experiencing dissociation which might include dizziness, headaches, numbness in body, spontaneous trance states 6.) not remembering childhood or major life events 7.) recurrent depression 8.) anxiety, panic, and phobias 9.) self destructive thoughts and behavior 10.) substance abuse 11.) eating disorders 12.) sexual dysfunction, including addictions and avoidance 13.) flashbacks, intrusive thoughts and images of trauma 14.) low self esteem, and feeling damaged and/or worthless 15.) shame 16.) somatic pain syndromes 17.) sleep disturbances: nightmares, insomnia, and sleepwalking and 18.) alternative states of consciousness or personalities. Many people displaying MPD have experienced events they would like to forget or avoid. The causation of Multiple Personality Disorder is when an individual has suffered severe, horrific, traumatic, unavoidable, persistent physical or sexual abuse in childhood. Also many people displaying MPD appeared to be skilled at self- hypnosis through which their psyche comes forward as a coping mechanism, to protect them from the pain ( they create a self- induced hypnotic like trance) which allows the individual to escape psychologically. Most people suffering from Multiple Personality Disorder found that they could escape the trauma of abuse at least temporarily by creating new personalities to deal with the stress. ( Braun, B. (1988). The BASK model of dissociation. DISSOCIATION, 1, 4-23. American Psychiatric Association (1994) Diagnostic and statistical manual of mental disorders. ( 4th ed) The separate personalities known as alters, are usually unknown to the host personality, which operates the body most of the time. Alters can take many forms, but few types are common. Some typical manifestations include a depressed or hurt child, an internal caretaker, a strong angry protector, and an envious protector who is angry with the host. Although these represent the most common alter personality types, the reported list of variations is fairly long and includes perpetrator alters, avenger alters, opposite sex alters, different race, and even non- human alters. Most of the writings dealing with DID (Dissociative Identity Disorder reports that individuals with the illness flow in and out of the various personalities as the environment changes, usually unaware of what is taking place. (Putnam, F.W. (1989). Diagnosis and treatment of multiple personality disorder. New York: Guilford Press. There are many theories which attempt to explain DID, but the central component in all of them appears to be that the disorde occurs as a protective reaction to severe childhood trauma. Essentially, the self appears to dissociate, or split into seperate and distinct personalities in an effort to repress the pain and terror of some tramatic event. The trauma is often sexual in nature. There is one such theory that implies that the blocked pain, terror, and awareness create compartments in the mind, which hold the unprocessed feelings. When these compartments leak says the theory, the person has flashbacks, panic attacks, and nightmares. Individuals stricken with DID may experience the onslaught of the disturbance suddenly or gradually, and the symptoms may become worse over a long period of time. Recent studies indicate that the age of onset is nearly always childhood, and that it is much more common among women then men; as much as three to nine times more. Those who warn that DID/MPD is alarmingly common mental illness and cite numerous studies and a long list of statistics in support of its legitimacy. For example: in a 1990 study which appeared in The Journal of Occupational Therapy, J.F. Higdon stated, The past two decades have seen a marked increase in the diagnosing of this disorder, and we are seeing a significant increase in the

Virginia umemployment analysis essays

Virginia umemployment analysis essays The economic situation differs from country to country, caused by difference in population, geography, monetary system, political situation and a lot of other factors. But even within one country there are always a number of regions that differ from one another by their economic performance. This situation is especially true for big countries like US. If the regions are too broadly defined, the economic diversity would be lost. If the regions are too narrowly defined, they are not likely to have any viability as economic entities, and this circumstance will increase the problem of developing good regional economic data pertinent to the individual regions. Economic indicators like income, employment and population may differ in the rural and urban areas of a single region, but the growth of the region still depends on the economic performance of the region as a whole, and especially the towns and cities. An input-output model is very useful of measuring regional economic activity. Such a model effectively determines the impact of one economic variable on another can be used to analyze expected growth. The measure of regional economic indicators and comparing them to national could produce a good estimate of economic performance of a region. The regional economic model in case of the region within US could be compared with the model of a small country. And national model could be seen as an aggregation of many interrelated regional models. This paper includes an estimation of the regional economic model The model is an attempt to estimate possible relationship within economic indicators. This paper also presents an analysis of regional economic indicators and national economic indicators in order to compare economic performance of the region and national economy as a whole. This model use annual national and state level data to produce regional estimates of income, employment, wages, population, labor force and the unemploym...

Pfizer Inc Essay Example | Topics and Well Written Essays - 1000 words

Pfizer Inc - Essay Example he organizational structure is anticipated to change to accommodate the changing dimensions of customer perceptions and value expectations from medicines and healthy living (Barrett 2005, 72-82). The case commences with the market segmentation practices and its role in guiding the sales force efforts at Pfizer. Next are the targeting and positioning strategies in place and an understanding whether they need any changes. Adding on to the analysis, whether the company needs a complete revamping of its structure is also discussed along with the ‘what’ and ‘how’ of the change. To its accolades, Pfizer boasts of a 38,000 person global sales force that is competent enough to turn the demand function upside down. However, the traditional sales force efforts seem to be rusting with the changes in perceptions and expectations of physicians, patients and the total customer base. Earlier till date, the onus of marketing and spreading awareness of newly discovered medicines and drugs had been on sales team with frequent visits to clinics and appointments with physicians and doctors as the major activity of Marketing Charter. However, with the knowledge of new and categorical diseases with specialized physicians, mass marketing seems to take a back seat. Now Pfizer aims to focus on specialized diseases with less of talking and persuading the physicians with sales force efforts. Pfizer has learned a lesson from its Viagra sales experience. In its spree to extract maximum benefits from its Viagra proposition for ED (Erectile Dysfunction), it distributed a large number of samples and free medicine to clinics and physicians, resulting into a faulty determination of the exact demand. There were more of curious customers than actually afflicted ones, which led to an instant upsurge in demand at the time of the launch of the Viagra. This was all because the sales team was too aggressive in its efforts. Learning from this experience, the market segmentation now calls for

How do young people from ethnic minorities negotiate their identities Essay

How do young people from ethnic minorities negotiate their identities in relation to their media representations - Essay Example In Richard Dyer’s essay The White Man’s Muscle, he talks about stereotypes that have been enforced connecting as far back as the Greek era, and that now dominate film and television basically promoting the superiority of white masculinity. Body hair is animalistic; hair ­lessness connotes striving above nature. The climax of Gli amori di Ercole has Hercules fighting a giant ape, who has previously behaved in a King Kong-ish way towards Herculess beloved Dejanira, stroking her hair and when she screams making as if to rape her; close-ups contrast Herculess smooth, hairless muscles with the hairy limbs of this racist archetype. (Dyer) Here Dyer points out how the uppermost echelon of masculinity is equated with shaven white muscle, through its very contrast to that of hair apes, who are historically associated with blackness. He acknowledges the racist aspects of this archetype, but also gives notice to the private boys’ club-like tradition that has formed from this prejudice. This same ideal of exclusion is expressed in Gamy Robson’s Millwall Football Club: Masculinity, Race and Belonging in which the author points out how Millwall Football Club is a devout fan base-community that excludes those who aren’t born within it and those of different races. In western culture, muscular bodies are associated with much leisure time, discipline, and affluence. Dyer also makes the Christian connection that a muscular body connotes pointing out the ideal of finding salvation or purity through the experience of pain. He points out that historically body building culture has been an equal opportunity medi um when he says, Bodybuilding as an activity has a relatively good track record in terms of racial equality. From the 1950s on, non-white men - and especially those of African descent - became major figures in bodybuilding competitions. Yet the dominant images of the built body remain

Virgin Galactic Research Paper Example | Topics and Well Written Essays - 3000 words

Virgin Galactic - Research Paper Example In pursuit of their mission, Virgin Galactic has acted as a proving ground for new technologies like using carbon composites in big sized aircrafts, which has applications across a many industrial sectors. This is why Virgin Galactic has been described as a significant industrial project in the twenty first century (virgin galactic.com, 2012). Branson was 19 years old when Apollo 11 took the first humans to the moon on July 16, 1969. On that day a young Richard Branson decided that he would experience the wonder of space. â€Å"Virgin Galactic's goal is to end the exclusivity attached to manned space travel, which means designing a vehicle that can fly almost anyone to space and back safely without the need for special expertise or exhaustive, time consuming training† (Virgin Galactic. com, 2012, par. 3). Virgin Galactic reviewed many spacecraft concepts before networking with Scaled Composites. Scaled Composites was founded by famed designer and builder of experimental aircra ft Burt Rutan (Leonard, 2005). Virgin Galactic’s spacecraft and launch vehicles were designed with simplicity and redundancy in mind. A complex system has an increased chance of failure; therefore simplification and risk reduction pay a pivotal role in their design. Scaled Composites has an exceptional safety record and is responsible for some of the most innovative experimental aircraft in the world. September 27, 2004, Branson announced that Virgin Galactic would finance the design and construction of a fleet of commercial spacecraft that would take thousands of passengers to space and back safely (virgingalactic.com, 2012). In addition to commercial sub-orbital space flight, Virgin Galactic offers sub-orbital scientific missions as well as orbital satellite launches. According to Virgin Galactic’s Web site, the company and the New Mexico State revealed that they had made a historic agreement in 2005 that would see the building of a state-funded $200 million spacepor t on a 27-square mile area of land. Virgin Galactic agreed to establish its headquarters and operate space flights from what would be known as Spaceport America in South Mexico (virgingalactic.com, 2012). New Mexico’s steady climate, high altitude, free airspace, and low population density make it an ideal location for the first commercial spaceport. Richard Branson and New Mexico Governor Susana Martinez recently dedicated the Virgin Galactic Gateway to Space at Spaceport America, New Mexico. Seven hundred guests gathered to celebrate the occasion and view a demonstration flight. There has been a steady increase in the interest in space tourism among engineers, scientist, entrepreneurs, and the general public. According to Virgin Galactic’s Web site, more than 500 tickets have been sold at US$200,000 per seat. The sky is no longer the limit and the market potential for this emerging industry is enormous. As the space tourism industry grows, they will need to cut their costs to remain competitive. Branson expects as many as five competing spaceship companies by 2020. He believes this competition will drive the price of a ticket down to a level that hundreds of thousands of passengers can afford to go to space (Allen, 2009). Several companies entering the market have already announced that their costs will be approximately half that of Virgin Galactic. The

Policy memo for a health policy Research Paper Example | Topics and Well Written Essays - 1500 words

Policy memo for a health policy - Research Paper Example This followed the cumulative AIDs cases that had doubled to 51,000 from 25,000 by the year 1992 (Simao 3). The main mode of transmission was identified as being sexual intercourse which contributed to more than 97 percent of the total cases. The age group that was mostly affected was the ages between 25 and 35. The male IDU as well as the MSM populations were identified as the ones to be at most risk with the incidence rates being placed at 15 times more than the nation’s general population. At the same time, the infection rates were also observed to be sky rocketing and this was mostly observed among poor people and women in small towns. This alarming situation left the AIDs officials to refer to the AIDS trends in Brazil as being ruralisation, pauperization and feminization. Measures had to be put in place to combat the disease progress in Brazil. The earliest and most aggressive response were witnessed in the cooperation between civil society and government and grounded with respect to human rights. This made the issue being viewed as being an international success. It will be remembered that Brazil became the first developing country in 1996 to come out publicly and offer financed antiretroviral treatment to its citizens living with HIV/AIDs. By the year 2000, the HIV epidemic in Brazil had stabilized and the figures were compared to those in Western Europe and the United States with the highest rates of infection being witnessed among the high-risk groups like sex workers, gay men and injection drug users (Simao 7). However, the country still faced a number of challenges as in 2009, new AIDs cases were seen to increases among gay men, poor women and young people in smaller cities where civil society advocacy and health system were weakest. In addition to this, infection rates were observed to increase in towns and cities were the HIV/AIDs programs were

Chinas Consumption And Its National And International Consequences Case Study

Chinas Consumption And Its National And International Consequences - Case Study Example The overconsumption of energy and resources by China is a threat to the world as well as the Chinese society itself in many ways. This paper highlights some of the ways in which overconsumption of resources has had detrimental effects on the Chinese society as well as the world at large. On one hand, coal happens to be a fundamental reason of the economic growth of China; on the other hand, the consumption of coal has caused immense damage to the environment of China and the people of China at large. Today, at least 70 per cent of the energy needs of China are being met by coal. In the year 2006m China consumed about 2.4 billion tons of coal that was more than the combined consumption of three big countries of the world including America, Britain, and Japan. In the year 2000, China’s coal consumption was anticipated to double by the year 2020. One reason for the huge consumption in China is its inefficiency that reflects from this statement of a Chinese official; â€Å"TO PRO DUCE GOODS WORTH $10,000 WE NEED SEVEN TIMES THE RESOURCES USED BY JAPAN, ALMOST SIX TIMES THE RESOURCES USED BY THE U.S. AND--A PARTICULAR SOURCE OF EMBARRASSMENT--ALMOST THREE TIMES THE RESOURCES USED BY INDIA† (Elizabeth para. 7). ... E EMISSIONS, FALLS ON ONE-QUARTER OF CHINA'S TERRITORY AND ON ONE-THIRD OF ITS AGRICULTURAL LAND, DIMINISHING AGRICULTURAL OUTPUT AND ERODING BUILDINGS† (Elizabeth para. 8). Coal consumption in China is also a cause of water shortage. Coal mining and coal processing both require intensive use of water. Since most of the coal resources of China are found in its arid regions, the operations of coal mining in China often get into a competition with its agriculture and residents in their access to the water resources that have thus become scarce. â€Å"AS MINING ACTIVITIES OFTEN DRAW HEAVILY FROM GROUNDWATER SOURCES, THEY HAVE DEPLETED GROUNDWATER LEVELS IN MANY COAL DISTRICTS. THIS HAS DETRIMENTAL EFFECTS ON LOCAL FLORA AND FAUNA, ESPECIALLY DURING INCREASINGLY MORE FREQUENT PERIODS OF DROUGHT† (Tu and Johnson-Reiser 7). The water pool China has seriously dried and decayed as a result of the incompetent management of the resources. This has not only led to the loss of grain s but has also caused increase in the social disruption in different forms including protests and conflicts, thus thwarting contemporary China’s supreme socio-economic goal. Most of the programs of conservancy of water in China have failed. China has not only affected its own people and the countries all over the world with its massive consumption of coal, but is also responsible for the rise in food prices because of its high consumption needs of grains. â€Å"FOR THE PAST THREE YEARS, GLOBAL FOOD PRICES HAVE SOARED BY 80 PERCENT, AND THE MEDIA HIGHLIGHTS CHINA’S GROWING DEMAND FOR GRAIN TO FEED ITS LIVESTOCK AS A MAJOR REASON FOR THE CURRENT GLOBAL FOOD CRISIS† (Kim 232). The US and China account for 40 per cent of the emissions of greenhouse gas across the globe. Success or failure of the efforts

To combat poverty and increase growth in the worlds poorest countries Essay

To combat poverty and increase growth in the worlds poorest countries policy makers need to focus on decreasing world income inequality - Essay Example In the second section I will be dealing with the effectiveness of the policies in reduction of poverty and growth of economy in poor countries. I agree with the statement because, income inequality affects a country’s economy; which comes as a result of poverty in the society. Research done shows that income inequality is reflected in high relation to income poverty rates. Income inequality has also been linked with health problems. This is because income inequality is associated with many issues that affect the health of children adversely (Wilkinson 1996). Many health problems are also associated with the amount of income people earn. In a psychological interpretation, the health status of person affects their income and thus if one is unhealthy, there is a possibility of low income. Income inequality is also associated with mental illness. People with poor living standards are at higher risks of physical and mental illnesses as a result of stress and lack of balanced diet. According to Wainwright (72-69) to help in fighting poverty, equal distribution of income, developments in social and economic environments mus t be looked into. Income inequality affects the economy in ways and it leads to inflation too. It is therefore necessary for the government and the citizen to come up with policies to help curb income inequality which has lead to poverty in the society mostly affecting the poor countries. To combat poverty and economic discrimination, there has to be application of polices that are made and implemented by the society with total assistance by all sectors of the government. The implemented policies should enhance and promote equal opportunities and offer access to basic social services, strengthen collective and individual participation and responsibility in the fight against poverty, establish specific

Policy memo for a health policy Research Paper Example | Topics and Well Written Essays - 1500 words

Policy memo for a health policy - Research Paper Example This followed the cumulative AIDs cases that had doubled to 51,000 from 25,000 by the year 1992 (Simao 3). The main mode of transmission was identified as being sexual intercourse which contributed to more than 97 percent of the total cases. The age group that was mostly affected was the ages between 25 and 35. The male IDU as well as the MSM populations were identified as the ones to be at most risk with the incidence rates being placed at 15 times more than the nation’s general population. At the same time, the infection rates were also observed to be sky rocketing and this was mostly observed among poor people and women in small towns. This alarming situation left the AIDs officials to refer to the AIDS trends in Brazil as being ruralisation, pauperization and feminization. Measures had to be put in place to combat the disease progress in Brazil. The earliest and most aggressive response were witnessed in the cooperation between civil society and government and grounded with respect to human rights. This made the issue being viewed as being an international success. It will be remembered that Brazil became the first developing country in 1996 to come out publicly and offer financed antiretroviral treatment to its citizens living with HIV/AIDs. By the year 2000, the HIV epidemic in Brazil had stabilized and the figures were compared to those in Western Europe and the United States with the highest rates of infection being witnessed among the high-risk groups like sex workers, gay men and injection drug users (Simao 7). However, the country still faced a number of challenges as in 2009, new AIDs cases were seen to increases among gay men, poor women and young people in smaller cities where civil society advocacy and health system were weakest. In addition to this, infection rates were observed to increase in towns and cities were the HIV/AIDs programs were