A Report on Customer Care Improvement By Robert L Fousler

Following the article in the Standard Newspaper dated 8/07/1998 on â€Å"Customer Care Improvement by Robert L Fousler (MD) Consultant s for Effective Training, I am in total agreement with him concerning the points that he has put forth concerning Customer Care within business organizations. Customer Care is an important point in management and should be carried out by any manager within any business organization irrespective of what departments he is directly of indirectly in charge of. It is important to note that a business or organization cannot effectively attract customersclients if it cannot deal with its internal clients. In any business/organization, internal clients are the employees within the organization. Mr. Fousler mentions that in Kenya, many industries in the market and developing from a â€Å"Sellers† market into a â€Å"Buyers† market. This means that the only difference between one Seller and another will be in the quality of the service rendered to them. In addition to this, the expectations and demands of clients have been increasing and have been rapidly dynamic over the past five years and in order for you to please, and indeed, maintain a client then the services rendered to them should be adequate and ready to fulfill their needs. Most service industries, if not all, are all client/customer oriented and they depend on the client to pay for their services that are intangible. With this in mind, it is in their best interest to ensure that the services they offer are useful to the client and that the Customer Support is highly advanced and effectively operational. In reference to this, it is important for organizations, particularly those in the service industry, to realize that their future success is dependant on managers viewing their staff as the most important assets they have and that everything depends on how they work as a team. He goes on to mention that Customer Care skills should not only be offered to staff in service-oriented organizations but to all organizations in general. If people can serve one another and each department serving the other, then the Customer Service skills will be extended to the â€Å"External† customer. He also highlights the importance of Customer Care in any organization and says that it is not wise to train only certain sections in the organization since everything everyone does in the organization has an impact on the client in one way or the other. Therefore, everyone must be included in Customer Care oriented seminars because they create awareness in staff of the importance of gaining such skills. After the training has been undertaken, then the most important task is to implement it. This includes maintaining a high level of outgoing commitment and insists that this can only be done by each department having â€Å"Ownership† of the process, so that Customer Care is supported by committed individuals and teams rather than just by management. He says that one way of promoting the training is to have an incentive to bolster the training that has been carried out. An example would be to give gifts or rewards to those who improve the most in the service they give to both internal and external customers. Under Evaluation, he says that it is not easy to quantify but one good approach would be to do a â€Å"Before† and â€Å"After† survey of the complaints received from External customers.

Political and Administrative Theories

John Stuart Mill in his book â€Å"On Liberty† argues that civil liberty is not something that is widely spread out much in human history. He acknowledges that despotism is the government’s legitimate mode in dealing with barbarians towards creating prospects in the future life of the people. He continues to say that once mankind is capable of being controlled by his own improvement through persuasion or conviction, it therefore implies the passive possession of mankind in the modalities of governance.The compulsive style of ruling is no longer a means of rule that may be accepted (John, 1863). Mill argues that an individual’s decision over his own mind and body implies personal sovereignty. It sounds sensible and convincing though there is no simplicity in the issue of liberty. Mill believes that, the only freedom that requires conviction is the one in which we are able to pursue our own good in a way that is of our own desire. This aspect will only be possible when we do not happen to impede or deprive the efforts of others in pursuing their own good.He constantly indicates that there is no deal that is of great to worry or say about liberty prior to the final hurdle that one gets. In many areas and aspects of humanity, liberty is spelt as having various difficulties (John, 1863). In his book, Mill talks about the liberty of discussion and thought. He believes that it is important that every person can give whatever they belief on regardless of how it crushes the majority. Consequently, every person’s voice should be given the opportunity of evaluation since it reflects the conceptions held by an individual.Thomas Huxley `Evolution and Ethics’. Thomas Huxley in his book of evolution and ethics uses the two approaches of serious misapplication and morally repugnant Darwinian Theory to the subject of ethics. He states that a society progresses best through those people who prove themselves ethically and fit physically. In his book, Huxley says that there is a war between the psyches of human within themselves. He further states that humans are alienated in the societies’ moral precepts and in cosmos. They are perceived as important in conflict with the existence of the natural conditions.Huxley however saw the dictates of morality as the key in human future for his success and happiness (Thomas, 1958). He however states that natural selection needs not to be deemed as a mixture of blessing, but as a mixture that is damnable. Additionally, natural selection is not a natural evil. He gives the examples of floods, hurricanes and earthquakes killing people as natural evils. These are evils that are unequivocal, but distinct from a point that is capable of leading us into a condemnatory and a retributive mind frame. Elsewhere, he states that natural selection is neither culpably nor intentionally evil.It is only people’s ways and action that are evil. The natural selection evils are quite sinist er than those which are derived from competition in death or life for necessities that are scarce (Thomas, 1958). It is the perversity that is heightened of evil due to the good of natural selection as found in one organism when compared to the evil of another organism evil. He continues to say that the good of one organism in one respect is its own evil in the respect of another organism. Consequently, anything that has good also posses evil. Reference John Stuart Mill (1863) On Liberty. London, Longmans, Green Reader and Dyer Thomas Haxley (1958) Evolution and Ethics. London, Routledge

Management evaluation Essay Example | Topics and Well Written Essays - 1000 words

Management evaluation - Essay Example In fact working with this organization would leave the employee fully satisfied with their job because job descriptions are clearly defined and only those that are interested will apply for them. More so, the organization clearly stipulates its goals and each and every employee working with it knows what is expected of him. This indicates why the turnover rate is low compared to other organizations. Still the organization tries as much as possible to ensure that its employees are well taken care of in the field of recreation which involves outdoors activities which are related to the nature of work and services offered by the organization. Patagonia’s situation about employee motivation is clear and it is based on many theories. To start with, motivation has been known to have a basic impulse to optimize well being of an individual by minimizing physical pain and maximizing pleasure it can also involve satisfaction of basic needs such as provision of food, shelter, sex and resting. According to (Hoffmann, 2007) these factors must be provided as the most basic. Patagonia has truly made these needs available to its employees. For instance it ensures that there is a child care room and enough clothing for employees and all other recreation facilities. This shows that the hierarchy of needs as hypothesized by Maslow’s theory of needs is achieved where employees start with the very basics like food and shelter. Also employee’s job security is assured given that the organization registers a low turnover rate with the highest experienced back in the early 1990s. More so, social wellbeing of employees is promoted through cerebrations. Additionally, there is increased self esteem and self confidence following the freedom that the employees have by working to achieve goals with minimum supervision. The biggest challenge that Patagonia is likely to face

Consumer Behaviour ( Paraphrase assignment) Essay

Consumer Behaviour ( Paraphrase assignment) - Essay Example Analysing CB helps marketers understand the reason and the mechanism of how consumers make specific buying decisions. The study of CB can be used to explain why customers behave in specific ways- what are the motivating factors for the customers, what are the factors that catch a customer’s attention, what retains their faithfulness towards a product, brand or company and what turns a customer into â€Å"fan† of an organization (Blackwell, Engel, & M, 2006). The objective of this assignment is to analyse the various business theories, models and practices in the area of consumer behaviour. We will specifically analyse the practices being followed by ‘The Body Shop’ (TBS) to influence consumer buying. ... ity of â€Å"The Body Shop† can be explained as a result of its marketing activities which make an enormous impact on the psychological facets of consumer thereby affecting the Consumer Decision process. PSYCHOLOGICAL CORE The marketing activities undertaken by an organization influences the factors in the psychological core of a consumer. These activities are aimed at creating awareness and demand for the product which influence the Consumer Decision process. Hence, it is important that marketers analyze the psychological core which comprises of the following components: PERCEPTION Consumers undergo different stages of processing in which various stimuli are input and stored. However consumers do not passively process all the information that is present but only a small number in their environment is ever noticed. Of these, an even smaller number are attended to. The meaning of stimulus is interpreted by the three stages: exposure (or sensation), attention and interpretation. These three make up the process of perception. The figure below provides an overview of the perceptual process. Figure 2: An overview of the perceptual process Source: (Quester, Neal, & Hawkins, 2007) EXPOSURE Exposure occurs when a stimulus comes within range of our sensory receptor nerves (Quester, Neal, & Hawkins, 2007). TBS practices a lot of random and deliberate exposure. Advertisements in magazines, promotional offers and information on new products in e-mails, hoardings and TV advertisement are one mechanism of increasing the exposure of TBS products to the consumers. One of the advertisements that was recently scene in the ‘Vogue’ magazine of November 2010 edition which creates awareness for its new fragrance- Dreams Unlimited is shown below: Figure 3: Recent TBS advertisement seen in

Organizational Change Applications Paper Essay Example | Topics and Well Written Essays - 2000 words

Organizational Change Applications Paper - Essay Example Amazon, with its advanced Information Technology, is required to give all the required books to its customers at its library. But brining change is not that easy job and most important part of this is to critically evaluate the Change Process or the Change Control (CC). This is the process used by a company to implement its desired and required changes in it. And also controlling the environmental impacts of this change within and outside of the company. This research paper will cover up almost all the basic concepts of Change and also cover up all the steps involved in Change Control and Procedures. This method will be applied to Amazon, the number one internet company, that have the best internet online library for its readers. With the help of suspicious procedure and planning, it is possible to reduce risks associated with changes thereby minimizing the likelihood of detrimental impacts on business operations(5 measure to minimize risk). Organization Change Management The definit ion of Change Management Change Management is defined as the process of controlling IT service changes in a manner that assures minimal disruption in service delivery and minimal degradation in service quality (Rigby, 2001). Change Control Process for Amazon Instantly changing IT requirement that is to be applied in libraries, is impacting a change in the online academic libraries, like Amazon, Google, Hawlett-Packard etc. A change is something that is completely unavoidable and it is one of the most adopted facts of life. To be changed, is a matter of human nature and the need of time in order to provide defined Service Level to the users and give them ultimate satisfaction. Amazon, with its advanced Information Technology, is required to give all the required books to its customers at its library (How to Make Better Decisions). To bring change, is to bring betterment and advancement for the maximize availability of products. But, at Amazon, we will maintain our standard along and with the adoption of new enabling technologies for our clients, whose mostly are students. Although this change will help us grow our business and bring positive feedback to us but, we surely will maintain a high level of internal security of the company (Amazon, 2012). Amazon – The introduction and need for change Amazon is a big name in the sale of books and stuff online, it is one of the most popular internet companies that was come into being in 1994 in Scattle, USA. at the time, it has more than 20 thousand people working with it and serveing the client with its online shopping and free shipment service. it has a braod range of offered products. Amazaon allows its users to give feedback at their portal that helps in brining change within the organization (Amazon, 2012). Mission of company ‘To leverage technology and the expertise of our invaluable employees to provide our customers with the best shopping experience on the Internet’ (Amazon.com, 2012). Vision of company ‘To be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online’ (Amazon.com, 2012). Objective of company ‘Not to discount a small number of products for a limited period of time, but to offer low prices everyday and apply them broadly across our entire product range.’ (Amazon.com, 2012). Activities contribute in change management Five different activities are involved in change management that affects it on a larger level. These activities help a

MGT 7 Assignment Example | Topics and Well Written Essays - 250 words

MGT 7 - Assignment Example In this case the firm strives to drive down cost for every single production components ranging from labour costs to sourcing of raw materials. To accomplish cost leadership the firm usually requires production on large scale so as to capitalize on â€Å"economies of scale†. Production in large scale means that the company will naturally appeal to a wider aspect of the given market. Cost leadership is therefore a wide scope strategy. A business practicing cost leadership gains competitive advantage through reduction of production costs, thus increasing profit margins on every sale since the company trusts that its trademark can control a premium price. Secondly a firm can reduce production costs and pass on the cost savings to consumers hoping to boost sales as well as market share. Examples of companies practicing cost leadership include Wal-Mart Stores which implements everyday low prices so as to attract consumers. This idea of reduced prices is aimed at providing products at cheaper rate than competition on a frequent basis as opposed to relying to sales. Thus Walmart achieves this due to its efficient supply chain in addition to its large scale. The second example of a firm using cost leadership is IKEA which is a Swedish leader in furniture making. This company provides cheap but classy furniture. IKEA manages to offer low prices by sourcing its materials in countries with low-wage as well as providing extremely simple service level. The third company utilising cost leadership is Southwest Airlines. The airline managed to provide the lowest achievable prices by becoming more effective than conventional airlines. Southwest Airlines thus minimizes the time their planes use while on tarmac so as to have them flying, thus keeping profits up. In addition, they provide very little in terms of extra thrills to their customers, but instead trickle down the

Article Review Example | Topics and Well Written Essays - 750 words - 11

Review - Article Example riment among a small group of autistic children in different settings to analyze the results of multi-exemplar training to establish a repertoire of sharing behaviour. Evaluating the research design using the Scientific Merit Rating Scale (SMRS) the writer would assign a rating of four to this design. This rating is based on the study using a single-subject design with four subjects in total. The researchers compared control and treatment data by using a concurrent multi-probe design and baseline treatment. The research design helped in maintaining uniformity and accuracy of the response of the subjects. Each baseline and treatment trials consisted of eighteen sessions each out of which 9 sessions were teaching sessions. The verbal offers for sharing were randomly assigned to each of the participants and the offers were rotated in each session. The order of trials was also randomized the only exception being the training trials which was conducted both before as well as after a session. There was no mention of data loss of any kind in the article. Direct observation was adopted in the experiment to measure response which was done by trained observers using pencils and paper data sheets. The scoring of two observers was compared. Interobserver data was collected for all the subjects and the mean percentage was 99% across all the trials and all the subjects. Using the SMRS the researchers would rate the quality of dependent measure a five. Each verbal instruction tasks and observation were specified. The mean percentage accuracy on procedural components was 99%. Subject wise individual integrity scoring was also done. A rating of four would be given according to SMRS since the overall accuracy was above 80 and implementation accuracy as studies in at least 25% of the sessions for each participant. The four children who participated in the study were diagnosed with autism. The diagnosing was done by independent agencies. The 4 participants studied in a school

My writing Learning Experience in this class -where I started from the Essay

My writing Learning Experience in this class -where I started from the beginning of the class to now - Essay Example Both strategies are concerned with collection of ideas prior to actual writing. I also learned about clustering which is considered as higher level of pre-writing because in this strategy, the ideas are inter-connected with each other. At this point, the relations of each idea are being considered. On the other hand, tagmemics involves initial analysis of the subject. It is divided among particle, wave, and field perspective. The particle is the topic or idea. The wave is the manner by which the particle was affected by time. The field is how the unit is seen in a larger perspective. These learnings helped a lot in my preparations for writing. They helped me gather my ideas prior to actual writing and plan how to relate each idea to suit my topic. I also learned how to develop effective paragraphs. I learned the importance of having an introduction and conclusion in my essays. I realized that there is a need for me to introduce the topic of my essay at the first paragraph so that my readers will be able to know at first glance where the essay would be leading. I also learned that each sentence of the paragraph must relate to one idea and that each paragraph must have some relation to the preceding paragraph so that there will be smooth presentation of ideas. As a writer, I cannot just insert paragraphs where I wanted to, but there must be some logical relationship between and among paragraphs. The The different types of definition essays were also taught in the class. Before, I thought that I could just state and include in the essay everything and anything about a particular subject just to be able to come up with a definition essay. However, in my class, I learned that there are four (4) different types of definition essay, to wit: by function, by structure, by analysis, and by contrast. A definition essay by function means that the writer has to explain

Incentive Plan Assignment Example | Topics and Well Written Essays - 500 words

Incentive Plan - Assignment Example During the period 2001-2005 which was considered the worst period for airlines it still made money on each and every year. A key to its success is keeping its planes full by capturing enough flying passengers. However, there is one other key aspect of its success that is rarely talked about and that is its incentive plan for its employees. Southwest Airlines has an outstanding corporate culture that encourages all its employees to render extra services to make flying with them a satisfactory experience. The founder of Southwest Airlines, Mr. Herb Kelleher, attributes the airline’s success to its unique culture that is intangible and hard to imitate by its competitors. It is this spirit of competitiveness that has propelled the airline forward to continuous profits over the years. In this regard, the airline adopts the total rewards style of management that recognizes employee performance (Jenses, McMullen & Stark, 2007, p. 61). The management uses incentive plans so that it gets employee buy-in and total commitment to its corporate objectives. The purpose of the program is to attract and retain top talent. Southwest Airlines has one of the longest hiring policies that lasts up to about six weeks through a series of tests and interviews to make sure that prospective employees fit into its fun culture termed as â€Å"LUV† as hiring managers emphasize work attitudes more than work skills. Once hired, employees are expected to help keep costs down so the airline will remain profitable despite its low fares. A reason why Southwest is profitable is because its employees are very productive, using a ratio of passengers per employee (Southwest: 2,400:1, United: 1,175:1 & Continental: 1,125:1). All employees of Southwest Airlines are eligible for its incentive plan which is profit-sharing. In fact, the firm implemented the first

The Himba Ideology Essay Example | Topics and Well Written Essays - 2750 words

The Himba Ideology - Essay Example As animals are consecrated to the Himba, the passing of an elder is the only momentous occasion for cattle to be slaughtered. By relocating ancestral fire to the exact place of burial, community life is physically and centered internally on the fire. The Himba consistently migrate back to sacred sites and burials, taking with them ashes of their sacred fires (Salopek). Ritualistically blessing each morning’s cattle milking at the fire through their ancestors, the Himba are spiritually reinforced and sustained each day by their cattle, ancestors, and Creator (Crandall 72). The Himba are outstanding people to look at. The women are topless and clad in mini-skirts made of goat skins decorated with shells and jewelry made of iron and copper. The men wear goatskin loin cloths. Both men and women smear their skin with a mixture of rancid butter, ash, and ochre to guard them against the harsh desert climate. The paste (Otjize) is often mixed with the aromatic resin of the Omuzumba shrub, a little like adding cologne to a suntan lotion. As well as protection from the sun, the deep red color is a highly needed look in the Himba culture. It is certainly eye-catching and very beautiful. The Himba use the same paste (Otjize) on their hair which is long and plaited into complex designs. You can tell the marital status of a Himba lady by the way she puts her hair. The men also change their hairstyle to denote their social position. A married man, for example, wears his hair in a turban. The leather used is not treated, so it a pretty smelly.

Miss Essay Example for Free

Miss Essay You will also evaluate who the target audience is, and analyse the effectiveness of the advertiser’s use of language, imagery and colours (advertising techniques) in achieving their intentions. Students must also discuss and evidence their understanding of the social, historical and cultural features which they feel are explicit and implicit within the poster. For this task, all students must demonstrate that they are taking an active and contributory role within the discussion and annotation process and that you have met the assessment criteria for this element of the task. Photographs of each group’s annotated ‘War Child’ poster will be taken. (1. 1 – 4. 2) ii. Compare and contrast the two advertisements by holiday companies to inform and persuade their target audience For this part of Task 3, you must compare and contrast the two holiday advertisements for Ibiza and Blackpool. Use the writing frame and assessment task criteria to help you structure your writing. Paragraph 1 Introduction (1. 2) Introduce the two adverts, what they are for? Are they predominantly trying to persuade or inform? Mention the fact that you are going to compare and contrast them, and will be evaluating who the target audience is, evaluating what style and form the advertiser’s use, analysing the language used in the advertisements, and evaluating the imagery and colours that the advertisers have used. You will also mention that you will be analysing the social, historical and cultural features in the advertisements which are explicit and implicit. You must also comment on how you will be evaluating what all of the above (advertising techniques) has with regard to the overall effectiveness of the advertisements in targeting the audience. |In this media essay, I’m going to compare two adverts – which are adverting on holidays. The first advert is for the ‘IBIZA’ (I will call this advert A) The | |second is for ‘BLACKPOOL’ (I will call this advert B) Although they are both adverting on holiday, the advert holiday is totally on a different ways. This is| |because they are aimed at different group of people. | | | | Paragraph 2 – Target Audience (3. 1) Compare and contrast the two advertisements with regard to the target audience. Here you must evaluate who you think the advertisements are aimed at. You need to give at least two main points of evidence here. You also need to summarise how effective you think the advertisements are with regard to the targeting of the audience. The adver t A is persuading the young people and also giving information to what they are presenting for them during the time spent on their holiday. The | |advert B is also persuading people by giving them a free ticket to come to the Blackpool tower a place for holiday also informing them for is best to receive| |like the Tower complex houses have many attractions in all kind of entertainments that you can think of. | |In this two Adverts A and B I am going to have a closer look on both of them by comparing and contrasting them and evaluates who the target audience is. Both| |adverts are aimed at adults. However, advert A is aiming to the young people whereas advert B is aimed to mature adult’s men and women. The denotation of | |advert A IBIZA the style of the advert is girly colours like bright pink, blue and yellow and the written words are of red, white, yellow and violet colours. | | | | | |Poster A is aiming to the young people whereas poster B is aiming to adult’s men and women. In the advert A IBIZA the uses is girly colours like bright pink,| |blue and yellow and the written words are of red, white, yellow and violet colours. The imagery is about grouping pictures of young boys and girls at the | |beaches, cinema, airport, and car park; and some are travelling on large vehicle and they are of different code of dressing which is mainly for the young | |people and the language uses on it, it is an attraction to draw the attention of the young once that’s planning for their holiday. The both adverts are very | |effective because of different colours uses to design the posters they are of different effects, the form of the languages uses is to call an attraction of | |people and persuade them to come spent the holiday and the words uses are of upper and lower case which explain the thing to expect like going around visit | |the city, to the beaches, clubbing, dancing in the hall while spending their holiday. | | |These adverts are aiming at two different groups of people for the young boys and girls the styles uses and the languages uses know exactly the mind of young| |people of kind of thing they want like the social life style a young person would like to receive to be a history something they should look back on. | Paragraph 3 – Style and Form (3. 2) Here you need to compare and contrast the style and form of the two advertisements. Evaluate the overall style and form of the advertisements (the layout). Things to consider might be the position of the writing and the pictures. Which dominate and why? How does that link to the target audience? What font styles are used? What words are made to stand out? Again, summarise how does this link to how the advertisers are trying to inform or persuade the target audience? You must provide evidence. | | |The advert A which is the IBIZA has more effect on the poster and more colours also more photos of groups of people. The poster is displaying different | |people on different types of dressing. On the poster the written languages were uses upper and lower case some are bold and italics. The word used to stand | |out the advert is IBIZA written in a capital form with a large form of Alphabets. | |The position of the advert characters was at the right which displayed things to do at the beach, nights on the town, what’s are the costs prices, also the | |photos of groups of people was at the right side, they advertise the club beats with upper and lower case. |The advert B BLACK POOL the denotation of advert uses are less in colours and one photo of people dancing in the tower hall, photo of two people sited at the| |beach, the front photo of the tower hall and map show the travel direction which displayed the address and the direction to Blackpool town hall. The | |languages uses were upper and lower case some of the written words are highlighted bold and the position were at the left and the word Blackpool was written | |bold with a red colour and a written note from Deca Maggie to Jacquie were at the middle of the poster. The word used to stand the adverts is Blackpool | |written with a red colour and with large Alphabets. The two adverts A and B are trying to persuade the target audience to come and experience a good holiday. | | | Paragraph 4 – Language and slogans (4. 2) Here you must compare and contrast the language and slogans used in the two advertisements. What do you notice about the language choices? Is it formal or informal? Does it contain any dialect? Are there any slogans? Can you analyse how the language in the advertisements is used in different social contexts? Again, summarise how effective you think the language used in the advertisements is, in targeting the audience. You must provide evidence. |The language uses is to draw the attention of people who’s want or planning for holiday uses persuading word , writing on different form of colours, make | |use of italic, bold, upper case and case to call attraction. The imagery showing the adult’s men and women dancing at the tower all these are form of drawing| |an attention of the people to come and spent their holiday at the Blackpool tower. | |The language used was a clear and understand English languages there were nothing contain dialect and is wasn’t formal or informal. The language was use | |effectively because on the poster you can see that the written word was design attractively on lower and upper case has different attracting colour and the | |languages was targeting the people planning on holiday. Paragraph 5 – Imagery and colours (3. 2) Compare and contrast the imagery and colours used in the advertisements. Here you must evaluate the imagery (pictures and graphics) contained in the two advertisements. Compare the imagery of the two advertisements and comment on the differences. You could discuss how you think the use of imagery and colours is perhaps more effective than the other in targeting the audience. Wh at does the imagery and colours suggest about the two holiday destinations? Evaluate how the colours in the advertisements create a mood? Are they vibrant and exciting, or plain and reassuring? As before, summarise how effective you think the imagery and colours used in the advertisements is in targeting the audience. Give evidence. |The imagery is displaying group pictures of young boys and girls at the beaches, cinema, airport, and car park; travelling on large vehicle also the code of | |dressing which is mostly for the young people and the language uses on it. This advert is to call attraction to draw the attention of the young once that’s | |planning for holiday by persuading them to come and spent holiday. On the other hand, the denotation of advert B is a Tower hall Blackpool the style of the | |adverts uses in the background is blue with yellow and red and dim warm colour and the written words are of red, blue, yellow and black. | |The image and the pictures contained in the two adverts are very different; the IBIZA has more features images of young people than the Blackpool. The colour| |used for both image is more effective because it is attractive poster whose ever see is would like to have a closer look what the advertisement for and these| |adverts is targeting many adults willing to go on holiday. The evidence used to compare to be a poster magazine contrast. | Paragraph 6 – Social, historical and cultural features – explicit and implicit (4. 1) Compare and contrast the social, historical and cultural features which are explicit and implicit in the two advertisements. For instance, in the Blackpool advertisement why do you think the advertisers show a prominent image of a postcard? Is this a social, historical or social feature? You must provide evidence. |The imagery of the social life styles these days are totally different from the time of 1990. This present time we are now has different kind of dressing | |compare to the time of 1990, like the young boys and girls at this present time we are now put on tight clothes like jeans, short sleeve wearing of boots, | |different kind of hair styles but some people still like the old hair style of 1960, but the hair styles this time is different compare to the time of 1990 | |when people use to have afro hair styles and the code of dressing now also different. The code has built in rules or signals indicating the message being | |given by a persons clothing and how it is worn. This message may include indications of the persons gender,  income, occupation and  social class, political,| |ethnic and religious affiliation,  attitude  and attitude towards comfort, fashion, traditions, gender expression, marital status, sexual availability and | |sexual orientation, etc. Clothes convey other social messages including the stating or claiming  personal  or  cultural identity, the establishing, maintaining,| |or defying social group  norms, and appreciating comfort and functionality and the technology this time has developed more and experience han the time of | |1990 the both young’s and adults people are now civilise, mature in every areas of their social life styles with now bring effect on cultures and tradition. | Paragraph 7 – Conclusion (1. 1, 1. 2, 2. 1, 2. 2, 3. 1) For your conclusion, you must compare and contrast the two advertisements, evaluating how effective you think the advertising techniques used are with regard to th e audience the advertisers are targeting. I am going to compare adverts of IBIZA and Blackpool for the conclusion of the advertisement. The IBIZA was very effective because it draw the attention of | |young people to take part of the holiday programme it to make the young people to have interest on what they were adverting that why it was design with so | |many effective colour that can create an attraction. The techniques used to advertise the poster was aiming to the young’s people who are planning for a | |holiday. The Blackpool is aiming to the adults men and women and the techniques used for the advert was targeting the adults people planning on holiday. The | |effect of the advert written was clear and clean easy to read and understand the colour use are so bright and the photograph show on the advert is a sign to | |encourage people whose has not have the chance to dance for a period of time, if you love dancing and meeting new people this is your chance to dance. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

New Drug Application of Paclitaxel: Results Discussion

New Drug Application of Paclitaxel: Results Discussion The present research work is an attempt made to design and development of a new drug application for of Paclitaxel sustained release microspheres by using ionic Gelation and solvent evaporation methods is to achieve first order to improve bioavailability and reduce side effects of paclitaxel. For this purpose different polymers like HPMC K100, EUDRAGIT RS100, ETHYL CELLULOSE, and in combination were used. Based on the above investigational reports. I concluded the following results and discussions. 7.1. Preformulation Studies: The reports indicate the exhibit good and passable flow properties. So there is no need to improve the flow of the powder. The regression value obtained from analytical method development in buffer media is 0.999.so, the drug is exhibiting linearity in concentration 2ug to 10 ug.The FT-IR spectral studies indicate good stability and no chemical interaction between the drugs and excipients used. 7.1.1. Identification of paclitaxel In identification of API it was found that paclitaxel was soluble in methanol, ethanol, acetone 7.2 Stability studies 7.2.1. – Photo stability: When paclitaxel was exposed to light for a period of 2 months (60days) it was found that 0.2% of the drug was degraded. 7.2.2. Acidic degradation When the drug was exposed in acidic medium 0.1N HCL for a period of 24 hrs , it was found that there is no degradation of the drug in alkaline mediums showing 100% stability in the acidic medium. 7.2.3. Alkaline degradation: When the drug was exposed in different alkaline mediums like phosphate buffer 7.4 for a period of 24 hrs, it was found that there is no degradation of the drug in alkaline mediums showing 100% stability in alkaline medium. 7.2.4 Temperature stress conditions: When the drug was exposed to different temperatures (00C, 100C, 200C, 300C, 350C, 450C and 500C, 600C) for a time period of 1hr, 3hr, 6hr, 12hr, 24hr, was found that there is no degradation of the drug in Temperature stress conditions. 7. 3.Solubility studies: Solubility of paclitaxel: Paclitaxel is soluble in methanol, ethanol, acetone etc;.paclitaxel is in soluble in water Melting Point: It was also found Melting point of paclitaxel was 2160c, Density: On analyzing for density it was found that paclitaxel showed bulk density value 0.593gm/ml and tapped density value 0.514 gm/ml, Carr’s Index: The value of Carr’s Index for 13.32 and drugs showed good flow characteristics Compressibility Index: The value of Compressibility Index for was 14.28, and drugs showed good characteristics. Hausner’s ratio: The value of Hausner’s ratio for paclitaxel was 1.16 drugs showed good flow characteristics. Angle of Repose: The studies on angle of repose showed that was 26.83 values indicated good flow properties. Stability studies FTIR studies: From the FTIR spectra, it was concluded that similar characteristic peaks with minor difference for the drug and their formulation. Hence, it appears that there was no chemical interaction between the drugs and excipients used. The IR Spectra of paclitaxel with HPMC K100, Eudragit Rs100, Ethyl cellulose were shown in figs. The following peaks were observed in as well as paclitaxel with excipients. EVALUATION OF MICROSPHERES: Determination of percentage yield: The percentage yield was estimated from all the 18 formulations the results obtained between the range 86.03 %to 76.56%.all the formulation was found within the limits. Drug entrapment efficiency: The drug entrapment of all formulation of paclitaxel microspheres varied from 86.19 to 67.38 Particle size analysis: The particle size of the microspheres of the paclitaxel formulations varied from 836  µm to 191 µm. In vitro drug release studies: The formulation F1, F4, F7 contains HPMC K 100,Eudragit Rs100, Ethyl cellulose, as a polymers in 1% concentration prepared by ionic gelation method. These formulations subjected to drug release studies in 7.4 ph phosphate buffer as a dissolution medium. The formulation F1 that containing 1% HPMC K100, amount of the drug is release 36.92% in 48 hrs. . And the formulation F4 containing 1% Eudragit Rs 100, amount of the drug release 43.92 in 48hrs, The formulation F7 containing 1 % Ethyl cellulose , amount of the drug release 68.96 in 48hrs. The formulation F2 that containing 20mg HPMC k 100, 10mg, Eudragit Rs 100, amount of drug is release 41.73 in 48hr. the formulation F3containing 10mg Ethyl cellulose, 20mg HPMC K 100, amount of drug release 46.98 in 48 hrs.the formulation F5 containing 20mg Eudragit Rs100, 10mgHPMC K 100 amount of drug release 50.24 in 48 hrs. the formulation F6 containing 20mg Eudragit, 10mgEthyl cellulose amount of drug release53.28 in 48hrs. The formulation F8 that containing 10mg HPMC k 100, 20mgEthyl cellulose, amount of drug is release 63.24 in 48hrs, the formulation F9containing 20mgEthyl cellulose, 10mg Ethyl cellulose, amount of drug release 56.23 in 48 hrs. From formulations F1 to F9 shows cumulative percentage drug release in 48 hr in between 36.92% to 68.96%. The formulation F10, F13, F16 contains HPMC K 100,Eudragit Rs100, Ethyl cellulose, as a polymers in 1% concentration prepared by solvent evaporation method. These formulations subjected to drug release studies in 7.4 ph phosphate buffer as a dissolution medium. The formulation F10 that containing 1% HPMC K100, amount of the drug is release 42.28% in 48 hrs. . And the formulation F13 containing 1% Eudragit Rs 100, amount of the drug release 49.32 in 48hrs, The formulation F16 containing 1 % Ethyl cellulose , amount of the drug release 79.42in 48hrs. The formulation F11 that containing 20mg HPMC k 100, 10mg, Eudragit Rs 100, amount of drug is release 46.43 in 48hr. the formulation F12containing 10mg Ethyl cellulose, 20mgHPMC K 100, amount of drug release 53.67 in 48 hrs. The formulation F14 containing 20mg Eudragit Rs100, 10mgHPMC K 100 amount of drug release 55.86 in 48 hrs. the formulation F15 containing 20mg Eudragit, 10mgEthyl cellulose amount of drug release59.11 in 48hrs. The formulation F17 that containing 10mg HPMC k 100, 20mgEthyl cellulose, amount of drug is release 74.82 in 48hrs. the formulation F18containing 20mgEthyl cellulose, 10mg Ethyl cellulose, amount of drug release 65.24 in 48 hrs. From formulations F10 to F18 shows cumulative percentage drug release in 48 hr in between 42.28% to 79.42%. The release profiles showed a characteristic initial burst release followed by a lag period and further initiation of sustained release. After the initial lag, a nearly linear and continuous release was observed over 48 hr Comparison of in-vitro drug release profiles for all formulations F1to F9 and F10 to F18 are shown in Fig (7,8) and the data is shown in Tables (13,14). Effect of method of preparation Ionic gelation solvent evaporation 1. On particle size : From formulations F1to F9 are by ionic gelation method. Spheres obtained are larger than desired particle size range i.e 609-875. µm. formulations F10 to F18 are by solvent evaporation, are in desired particle size range i.e 191-303  µm. So that Spheres obtained are smaller than by ionic gelation method. 2. On Drug release: Drug release is sustained in formulations prepared by solvent evaporation than with ionic gelation. Therefore from above results solvent evaporation method is selected. Effect of polymers HPMC K100, Ethyl cellulose,Eudragit RS100 are three different polymers used as sustained release polymers. Formulations F1,F4,F7 by ionic gelation where as F10,F13,F16, by solvent evaporation are with single polymer respectively. Remaining all formulations are combination of two each polymers of respective ratios HPMC K100 is hydrophilic,Ethyl cellulose is hydrophobic nature.Combination of Hydrophilic and Hydrophobic polymers is tested at different ratios to determine effect on sustained drug release Also HPMC K100 with coating polymer Eudragit RS 100 combination is tested at different ratios Among all these ,F10 i.e,with single polymer HPMC K100 by solvent evaporation method shows desired drug release compared to combination of polymers. Therefore it is concluded that there is no effect of combination of polymers on drug release of paclitaxel microspheres. Kinetics of drug release from optimized formulation The kinetics of the drug release was evaluated by drug release rate models namely zero order, First order. The mechanisms of drug release was evaluated by First order drug release. The dissolution kinetics data was defected in table 15 and the comparative dissolution profile was given in the figure 9 . The drug release followed zero order kinetics in all polymers employed. The graph drawn in between time Vs cumulative % drug release show in figure 12 to 15.

Travel Behavior And Travel Motivation

Travel Behavior And Travel Motivation Krobeber develops a related decision making model. Within this model, he claims that the tourist behaviour is determined by three elements: travel perception, travel attitude and travel motivation. He further suggests that there are two level influences. The first level influence of Krobeber (1996, cited from Zhong, Zhang, Yang and Guo 2007) can be affected from internal factors such as personal psychological factor and the second level influence comes from external social factors such as family background or group influence. Travel motivation The main contributions regarding motivation is the Maslows hierarchy of needs model (Maslow 1970), the escape or seek model (Iso-Ahola 1982; Ross and Iso-Ahola 1991) and the push and pull method (Crompton 1979). Mill and Morrison (1985) argues that travel motivations fit into Maslows hierarchical needs namely, physiological, safety, belonging, self-esteem and self-actualization. Also they identified two other needs: aesthetics and knowledge. The human needs physiological, safety/security and belonging/love were categorized as tension-reducing, while the self-esteem, self-actualization, acquiring knowledge and aesthetic as inductive arousal-seeking motives (Figure 2.1) Figure 2.1 Travel/tourism motivations Source: (Awaritefe 2004, p. 306) Motivation is one of variables that can explain tourist behavior; it is regarded as one of the most important variables (Baloglu and Uysal 1996). There are many of researches assure that travel decision making is best explained and predicted by the push and pull approach include Backman, Backman, Uysal and Sunshine 1995; Baloglu and Uysal 1996; Ercan, Uysal and Yoshioka 2003. Crompton (1979) explains that motivation is a necessary and important force behind all behavior. People travel because they are pushed and pulled to do so by motivational factors (Baloglu and Uysal 1996). Push motivation is related to the decision, whether to go, and pull motivation addresses the question of where to go (Klenosky 2002). Crompton (1979) used unstructured in-depth interviews and explored push motivation and pull motivation, he summarizes that push is socio-psychological motives that activate people to travel and pull is cultural motives that attract people to a particular destination. Traditionally, the push motivations have been thought useful for explaining the desire for travel while the pull motivations have been thought useful for explaining the actual destination choice (Crompton 1979). According to Ross and Iso-Ahola (1991), push motivation can be considered as psychological factor and pull motivation is physical factor. These two factors can influence travel decisions and leisure engagements. Jang and Cai (2002) point that push refers to the internal facto rs that drive individuals to travel and pull is concerned about the external factors that determine where, when, and how they travel. Kim (2008) addresses that the push factor can be considered as to travel by intangible factors such as escape, relax, exploration) and pull factor is to decide destinations by tangible factors such as attractions, facilities. Motivation as one of the most important theories, it is recognized the key of the success of travel market. Iso-Ahola (1982) observes that people take part in various leisure and travel activities due to their own need. Tourist motivation is associated with individuals desires for achieving various purposes through travel (Kim and Beck 2009). Furthermore, studies of tourist motivation can assist destination managers to understand how well the destination characteristics fit the needs of the travelers (Goeldner Ritchie, 2006) and design tourism products and services containing tourist needs. Destination choice and selection 2.3.1 Influential factors to make tourism decision Once the decision made to start tourism, the decision maker is in front of many questions, such like where to travel, whom to travel with and how to travel. In general, this is a process to collect, organize and assess the information (Liu, 2008). 2.3.1.1 Environmental perception Environment perception refers to the tourism information rooted in mind, the old information and collected information. In general, this is the whole impression for the travelling. The potential tourists would be influenced by the environment perception. Though there might be some very significant tourist destinations, the tourists will not go the famous places that have no impression in their mind and perception. That is what we called environmental perception. Environmental perception mainly include first, the popularity of tourist, which is the first impression of the tourism destination, the tourist will neglect other same destinations; second is tourism distance, the influential factor to the decision is the imaginary distance, not the real distance of the destination. The imaginary distance is made of unreal distance, and time cost, money cost, and energy. 2.3.1.2 Principle of maximum benefit Principle of maximum benefit refers to the tourists will get the best enjoyment within certain budget during the tourism. Tourists will think it over before making a decision to travel. The main principles of maximum benefit are: The minimum time on tourism, it means that the decision to travel will be made according to time spending on it, if the time spending is less than a level, then the decision will be made. Tourists are in favor of less time spending on the travelling. Second is the popularity of tourism destination. The tourism destinations with higher popularity are more attractive, and tourists have gained more information though tourism. Meanwhile, the tourism destination, which has different culture, will arouse the interest for tourism. Beside the two factors, there are other influential factors: best tourism destination, proper price and comfortable accommodation. 2.3.1.3 Tourism preference Tourism preference refers to the humans impression based on their characters over the reality. The tourism preference of tourists is influenced by humans personal impression. The tourism preference is decided by personal impression of tourists. Regarding tourism preference, there are three factors to research, including age, occupation and education. 2.3.2 Content of tourism decision Before starting the tourism, the tourists are supposed to make a lot of decisions; any of them will take personal factors and will into consideration besides external factors. For example, they will ask for some suggestions and think about the tourism route and travelling partner. These questions mainly include information channel, decision maker, travelling partners and tourism pattern. 2.3.2.1 Information channel Information channel is the way to obtain and collect the information. With various channel, it is able to obtain the product information, or other users experience of using the products. As the society turns into a information-based ear, the information channel is various, which including networking channel, newspaper, books and magazine, television, internet and tourism institutions and so on. 2.3.2.2 Decision consultant Decision consultant is someone who the tourist will ask for suggestions before starting tourism. Potential tourists will take suggestions into consideration, and then is more likely to ask for others consultation about where to go and how to go. 2.3.2.3 Tourism partners People would like to find partners when go shopping, the same like tourists, many people like to start tourism with partners. According to experts of consumer behavior, they have made further analysis on the relationship between person and his partners in shopping. According to analysis, the shopping partners are intended to provide the suggestions based on their experience on the products and marketing, while the relationship between them is not intimate, such like neighbor, colleague and schoolmates. However, the suggestions might be focusing on the persons characters and personal demand, while relationship between them is intimate, such like family members. Choices from tourism partners are not only a reliable resource, but also the suggestions and advices. 2.3.2.4 Ways of tourism Ways of tourism is focusing on how to reach the destination. In general, there are two ways to travel, first is joining the travelling agency, and another is individual tourism. In this context, it will specify ways of tourism into several aspects, including joining travelling agency, individual tourism depending on maps, companys tourism, communitys tourism, institutions tourism and others. 2.4 The senior travel market 2.4.1 The seniors travel market in oversea For overseas countries, as they started the tourism analysis in an early time, traced from 1980, the understanding towards tourism of the old people is very fruitful (Liu, 2008). It reflects in these aspects: Research on tourism motivation Regarding the research of tourism for the old people, it mainly focuses on tourism motivation and perception. The research has applied many methods, including questionnaire, on-spot survey. The method mainly focuses on the incentive and influential factors. Besides these methods, many other scientific measures have been applied. For example, a survey on the old people in Israel has been made by Aliza Fleischer in 2002. According to the survey, it found that the main influential factors are income and health, also the tourism time is also changing according to age. For the people aged from 55 to 65, they have rising free time and income, which is decisive to the increasing tourism times. For the people aged above 65, as their income and health going down, the tourism time is reducing (Aliza, 2002). Jaesoo et al. (2003) have applied neural network of describing method to estimate the weight of influential factors towards the old peoples tourism. Meanwhile, it applied the non-neural network model to describe the relationship between tourists and tourism products. Anderson and Langmeyer(1982) analyzed the relationship between the old people and tourism. According to survey, tourists aged above 50 prefer tourism or visiting relatives to enjoy themselves. However, tourist aged below 50 prefer out-door activities or other entertainment facility to enjoy themselves Goossens (2000) proposed the model called enjoyment incentive, which is also called model of intention, stimulation and reaction. The model includes the factor of pulling and pushing. Regarding the factor of pushing, it refers to environment, social status, relax and friendship; in respect of the factor of pulling, it refers to the situation of tourism. It emphasized the relationship between pulling and pushing, it considered that these two factors are two sides of a coin, which is closely tied in tourists mind. Crompton and Mckay (1997) pointed out that there are 6 incentives to attend the activities, including experiencing culture, curiosity, return, and balance, social activity with friends, official activity and family activity (Crompton and Mckay, 1997). Research on tourism behavior of the old people Regarding the old people, the research on detailed behavior of tourism is comparatively fewer, mainly focusing on the difference of behavior compared with others. Blazey (1992) has made a research on the relationship of tourism before and after retired, plus the usage of tourism information of the old people. Lewiser Aiken (2001) has pointed out that friendship is a networking, a mental support and a resource of information and entertainment for the old people. Meanwhile, he pointed out that the old people are more reliable to get information from prints, such like newspaper and other magazines. Romsa and Blenman (1989) compared the difference of tourists aged below 50 and above 60 in German; the result is that the tourism time is more flexible for the people aged above 60. Research on tourism market of the old people The research market of the old people played a part in the whole research, mainly focusing on how to attract the old people in tourism market. Charles D ¼Ã… ½Schewe (1985) indicated that the reason to target the old people in tourism market, as they have large potential and sustainable purchasing power. Francis et al. (1988) regarding the rising number of the old people in USA, it trying to find a way to attract them for the tourism industry, and an information channel to help them set up the vacation plan. In general, regarding the tourism behavior of the old people, the features are: the main influential factors are income and health; also time, income, health age will influence the length and time of tourism; the tourism time will be reduce in accordance with the rising age; friendship is an important information resource for tourism; tourism time is flexible; purpose of tourism is for self-enjoyment. 2.4.2 The seniors travel market in China Since 1999, our society became an aged society, the old people was the main part of society, which is also played an important part in the tourism industry. The research of tourism behavior for the old people started from 1990, in this case, the research has been only in the primary step so far. The core of research was the tourism industry of the old people with many results. However, the research of tourism behaviors feature of the old people is very few (Liu, 2008). Research on the old peoples tourism Though the experts have involved in this issue for not a long time, there has some results. Wei (2001) thinks that the tourism incentive of the old people include health, culture, history and recollecting memory. The old people prefer cultural and historical cities, and would like to go travelling with families, friends or fellows. Liu (2005) thinks that the influential factors on the old peoples shopping include friend, culture, economy, mind and heart and commercial environment. According to a research made by Yu (2003), regarding the old people in Jiangxi, they have large demand on health recovery tourism due to the problems in health condition. Their information channel is mainly the traditional advertisement. Their way to go travelling is mainly following the travel agency. They prefer cultural and historical cities and spend less than average level. Wang (1999) argues that the old people are in a pure shopping stage which is very rational and have high requirement on quality of the products than others. Casual consumption and service consumption takes big proportion. According to an analysis regarding the old peoples tourism industry in Taiyuan made by Zhang (2006), the travelling rate is higher for male than female, especially among the people aged from 60-65. The tourism purposes are mainly for sightseeing, self-enjoyment and recollecting memories; the shopping level are middle level, and the tourism time are seldom in peak season. A survey regarding the tourisms of the old people in Shanghai, the rate of tourism is high with moderate time. The purposes of tourism are mainly sightseeing and for health recovery which is very traditional. They spend money very carefully and will choose to follow the travel agency. They prefer transportation of bus and train. The distance of tourism mainly focuses on short or medium long. They prefer natural environment (Hou, Yin and Chen, 2005). Also a survey regarding the old people in Fuzhou, the rate of tourism is divided into two extreme levels, high and low; the spending time of tourism is estimated to reach one week. The purposes of tourism are for sightseeing, health recovery or visiting relatives. They paid much attention on comfort, security and seldom ask for luxury accommodations. The transportation is mainly bus or train. They prefer travelling with partners and fewer will follow the travel agency. Security concern is the main obstacle for tourism (Tang, 2001). According to an analysis regarding the old people of Chongqing in tourism industry, sports tourism has the same purposes with common tourism; the purposes are for health condition, entertainment and health recovery. The information channel is mainly from company and relatives. They prefer individual travelling. The old people held a prudential attitude towards shopping. Male is the majority to attend sports tourism. The rate of tourism is low for people aged above 65 (Yang, 2003). The main research methods are questionnaire and interview. The research of the old peoples tourism behavior focuses on the incentive and preference, travelling method, transportation, information channel and spending cost. The features of the old peoples behavior are based on demography and influential factors of tourism behavior. Research on tourism industry of the old people In the domestic research, the feature of the old peoples tourism market, feasibility and expansion strategy plays a big part. According to Li (2005), regarding the old people, there are 6 features in tourism industry, such like enjoyment and prefer travelling at off-season. Li (2001) has made an analysis on the old peoples feasibility in tourism industry, which including factors of purchasing power, incentive, purpose, time and health condition. Xu and Chen (2001) proposed that it needs to focus on these factors to explore the tourism market of the old people, including research, products strategy, channel strategy and other promotions. The research on the old people in tourism industry is mature, which has reached an agreement on features on the old people in tourism industry, feasibility, and development research and mature strategy. These results are significant to the following research. However, these researches are limited due to lack of on-spot examination (Liu, 2008). In summary, features of the old people in tourism industry are as follows: the purposes are for self-enjoyment, sightseeing and health recovery; natural scenery and historical sites are attractive; travel time is seldom in peak season; health condition is better than before, and is able to attend some not-so-tough tourism; relatives and friends are the main information channel; joining travelling agency is the main way to tourism; prefer the tourism with family, friends and fellows; holding a prudential attitude towards travelling; taking bus and train as the main transportation with high requirements on travelling safety. 2.4.3 Researched the Nanjing seniors travel market Consumers demand will trigger him to shopping and decide his shoppings way. After entering into the old age, a person has changed psychically with rich experiences in life and consumption. Their consumption behavior is different with other ages, which is very specific and characteristic. This special consumption characteristic could be found in tourism motivation, time, manner and destination preference and other relative aspects. Research on behavior of the aged in tourism will contribute to better understanding to their demand and will help the expansion of tourism industry for the aged (Wei, no date supplied). Wei (no date supplied) has researched the Nanjing seniors travel market and analysis several behaviors below: 2.4.3.1 Tourism motivation Nostalgia For the aged, they have a very memorable time in the past. Though after years, they are willing to go back to the place where they have lived, or talk with the old friends to remind the old time. Loneliness Generally the aged have more free time, and most of their sons and daughters live without them. Their sons and daughters are busy at work, has little time to take care parents. What they can do is to visit parents home on weekend and have some small talk. However, for those who work in other cities, they cannot be with their parents. In this case, many old people feel lost and lonely. Therefore, tourism is able to satisfy their life and attract their attention. Increasing knowledge For many old people, they only heard the names of some famous tourism destination, but due to various reasons, there is no chance to go there. Many old people want to go travelling while the health condition and economy allow, they want to feel and know the prospect of the outside world. Health and entertainment The life of old people is focusing on family and health from previous work. They choose to work out through tourism and entertainment, to go to the natures, for more fresh air, or to live in suburb place. Many obedient children will arrange family tourism; some will drive their car and bring parents together to go on a short tourism to peripheral area. In the tourism, the old people will have a lot of fun. Tourism time Due to health limitation, the old people are not willing to go travelling in winter or summer. They prefer spring or autumn, mainly in May, June, September, November (Wang, 2003). Because this period has proper temperature and humidity, it is good for travel, especially for the aged. Due to limited budget and other reasons, generally the old people are not willing to take a long trip, they prefer short or not-long trip. They want to spend a certain time, such like one week. Tourism manner In general, the old people need stability and security in the tourism, and ask for relax, freedom, comfort, and leisure. Most old people will choose to follow travelling agency. For the old people ¼Ã…’their energy is weaker than other young tourists. Also, they want to enjoy their no matter vacation or rest, they want to fully satisfy their demand for fun, and do not want to pay much attention for accommodations. They prefer joining travel agency for the convenience. Tourism destination According to survey, the purpose of tourism of the old people is mainly for the natural prospect. The tourism with purpose of health is more than pure tourism. It signified that due to the health condition, the old people have more demand in healthy tourism. The tourism destination is closely tied with the age of tourism. The elder tourists prefer cultural destination. For the old tourist, they prefer famous mountain scenery and places of interest, especially natural scenery and revolution scenic spot (Qiu, 2006). As people have different taste to their choice, the old people have their own choice in tourism. However, no matter where to go, they will take security and convenience into consideration. In general, they prefer some places with good environment, or famous cultural cities, religion places, and places with folk custom. Also they like the destinations with slow living rhythm, longstanding culture and high status in history. Tourism expense The old tourists are mainly frugal and holding an economical attitude, requiring comfort and security. They ask little about luxury life. Their consumption awareness mainly is practical and economical. Though the consumption price is rising, too higher price will stop their consumption. Meanwhile, the fee is mostly paid by the old peoples children; and they do not want their children to pay a big bill. They prefer economical tourism. According to survey, there are 17% old people are in well-off economy condition with rising demand for tourism, however, another 70% old people who has requirement for tourism but they need the economical one (Liu, 2007). As the old people get retired, they have plenty of time. Generally speaking, the old people are a group who spend longest time in tourism, with an average day of 10.3, which keeps rising (Hu, 2002). As the old people have more time to travel, they will spend more in entertainment and accommodation. Especially they have significant potential in shopping. 2.5 Hypotheses According to Valerie (1997), setting up and testing a hypothesis is an essential part of statistical inference. In order to create a test of a hypothesis, the starting point is to present a theory that is either believed to be true or is intended to be used as the basis for an argument. The aim of using a hypothesis here is to investigate the real perceived impact of the tourism industry in Huairou. Generally speaking, a hypothesis is a type of prediction which will not always turn out to be accurate, depending on the facts of the particular case. So, all of the predictions must be tested and proven (or disproved) using data analysis and/or further investigation. The hypotheses are based on a review of the prior literature, and the hypotheses have two parts.

Distillation Essay -- essays papers

Distillation Abstract This report outlines the steps taken to separate a 50:50 by volume ethanol and isopropanol side stream. The resulting separation must contain no more than 3% alcohol impurity in each product. A laboratory column, run at total reflux, was utilized to scale up to a forty foot high by one foot diameter column. The laboratory column allowed the team to determine vapor velocities and HETP values for the 0.24 inch Pro-Pakq packing. HETP is defined as the height of packing divided by the number of theoretical column stages. The column consisted of four main sections: packing, controls, a reboiler, and a condenser. To complete the vapor velocity vs. HETP relationship, the vapor velocity must be found. The vapor velocity was found using a system energy balance. The design vapor velocity was determined to be 4.85 ft/hr. However, this vapor velocity did not result in the column flooding; therefore the scaled-up column is not designed to its full potential. Ideally, distillation columns should be designed at 70-80% of the flooding velocity. The column HETP was found by use of the Fenske equation and was determined to be an average of 4.55 inches. As a result of the design parameters from the experimental column, the following design is proposed: the column will run at a vapor velocity of 4.85 ft/hr and will have a HETP of 4.30 inches. This will result in a packing height of 38.7 feet. The reboiler will have an area of 113.52 ft2 and the area of the condenser will have a value of 45.54 ft2 in which heat exchange will take place. Introduction A chemical plant spends approximately 50 to 90% of capital investment on separation equipment (1,1) Therefore, the ability to utilize a small laboratory column and to scale-up a column is an important skill for a chemical engineer. This report will outline the steps taken to design a packed distillation column. The column needs to separate a 50:50 mixture of ethanol and isopropanol into a distillate stream containing no more than 3 wt% isopropanol and a bottoms stream containing no more than 3 wt% ethanol. The design of the full-scale column was based on a laboratory simulation column. This column allowed the team to determine vapor velocities and HETP values for the 0.24 inch Pro-Pakq packing. Once the simulation vapor velocities are determined, they can ... .../hr)/*(1/0.0154 kmol/L)*(1/(p(.25)2ft2)*(0.0159 kmol/L) (p(1)2(ft)) = 6.857567 kmol/hr MWAVG,D = 46.493 kg/kmol VD = (6.857567 kmol/hr) * (46.493 kg/kmol) VD = 318.82886 kg/hr *Equation of Top Operating Line y = (L/V)x + (1-(L/V))xD = (RACT / RACT +1)x + (1/ RACT +1)(0.97) = 0.912779x + 0.084605 *Distillate Rate R = (V-D)/D = 10.4651 318.82886 (kg/hr) - D = 10.4651D D = 27.808642 (kg/hr) R = L/D = 10.4651 * 27.808642 (kg/hr) = L L = 291.02022 (kg/hr) *Bottoms Flow Rate L/V = R (z -xB) + q (xD - xB) R(z -xB) + q(xD-xB) -(xD-z) z= Feed mole fraction of ethanol q= 1 (feed assumes to be liquid) L/V = 10.4651(0.567-0.03) + 1(0.97-0.03) 10.4651(0.567-0.03) + 1(0.97-0.03) -(0.97-0.567) L/V = 1.05 L/V = (VB + 1)/ VB = 1.05 VB = 20 B = V/ VB = (318.82886 kg/hr)/20 = 15.941443 (kg/hr) *Feed Flow Rate F = D + B = 15.941443 (kg/hr) + 318.82886 (kg/hr) = 334.7703 kg/hr *Bottom Operating Line y = (L/V)x - ((L/V)-1) xB = 1.05x - 0.0015 * Condenser Heat Duty QCOND = V * DHVAP DHVAP = xETOH * DHVAP,ETOH + xISOP * DHVAP,ISOP QCOND =

Biography of Harriet Tubman Essay -- Harriet Tubman Slavery Racism Ess

Biography of Harriet Tubman Harriet Tubman was born in 1820 on a large plantation in Dorchester County, Maryland. She was the sixth of eleven children. She was born in a very small on-room log hut, that was located behind her families owners house. The huthad a dirt floor, no windows, and no furniture. Her fater, Benjamin Ross, and mother, Harriet Green, were both slaves. They were from the Ashanti ribe of West Africa. Edward Brodas, Harriet's owner, hired her out as a laborer by the age of five. The buying and selling of humans was a big deal in America between the late 1600's and the 1800's. By 1835 there were over two million black men, women, and children who were slaves. These people were bought and sold. No one cared if husbands and wives got weparated or if children were separated from their parents. Slaves were not treated like people. No one really cared what happend to them. Harriet was beaten by her masters all the time. They saw as a wild child. One tiem, Harriet saw a bowl filled with lumps of suger and decided to take one. Harriet's mistress, Miss. Susan, saw her take it and started chasing her with a whip. Harriet ran away and hid out with the pigs. She ahd to go bakc, because she was really hungrey. When she went back she got whipped over and over again. She said, "Now you know, I never had anything good, no sweet, no suger, and that sugar right by me did look so nice." By her early teens, Harriet was no longer allowed to work inside, so she was hired out as a filed hand. She work very hard and long hours out in the fields. There was no such thing as a rest for slaves. In 1835, Harriet came between her owner and a slave who was running away. The owner threw a lead weight, that weighed 2 punds, at the runaway, but it hit Harriet instead. the hit put hir in a coma and it took months for her to recover. She never fully recovered from the hit and after that suffered from blackouts, really bad headaches, and sleeping spelss for the rest of her life. In 1844, Harriet meet a free black man named John Tubman. They got married, but Harriet was still a slave. They got to stay in his cabin at night. Harriet's owner died and she knew she was going to be sold to someone else. She was really afraid of being shipped to the deep south. The deep south was the worse p... ...odist Episcopal Zion Church. In 1897, Queen victoria awarded Harriet a silver medal for being so brave. The church cimpleted the hime and it was done by 1908. Harriet got old and sick. She died of pneumonia n March 10, 1913. She lived to be 93 years old. Harriet had a hard childhood, but that made her the brave and caring woman she was. She risked her own life over and over again to free family and other slaves. harriet spent most of her life working to make life better for other people, and she did a really good job at ti. She was a very strong woman and she didn't let anything get in her way. Harriet Tubman opened up the eyes of white people all over America and told them why slavery was so wrong. WORKS CITED Merton Dillon, Teh Abolitionists: The growth of a dissnting Minority, pg 187 David Alder, A story of Young Harriet Tubman, pg 22 Mark Buller, Harriet Tubman: her Courageous Story, pg 45 Free states versus Slave States, The World Book of encyclopedia, pg 475-480 Louis Filler, The Crusade Against Slavery: 1830-1860, pg 203 Sarah Bradford, Harriet Tubman: The Moses of her People, pg 56 Tim Hopkinson, Railroad to Freedom pg 142

NIKE and Child Labor Essay examples -- Business Management

NIKE and Child Labor Nike Company started in 1984, in Portland Oregon by Tinker Hatfield, a former pole-vaulter and architect. Hatfield worked his way into the shoe industry. He got his idea from Converse’s in the early 1970’s slogan, Limousines for the Feet. In Hatfield believe our culture have a lot of interest in shoes, just as much as our culture back in the 1950’s were interested in owning cars. They began introducing their Nike shoes and products to the society by images of people and things like the production of the Nike Air Jordan. This product was named after Michael Jordan. Michael Jordan is the best basketball player and biggest star at that time. In advertisement, Michael Jordan would show us a quick lay up to the goal or a fast break away from an opponent while wearing the Air Jordan. This high top basketball shoe gave an image of speed and quick moves to a younger group of viewers. With this in mind, Hatfield and associates learned that a product had to be able to have implied performance. Know Nike is doing well in the United States. The minute the market accepted their products they started looking for alternative to minimize their cost and to increase their profit. A lot of reason caused that to happen, one of them the labor cost over here in the U.S, is higher than it is in the other countries like (China, Indonesia, Vietnam†¦etc). An estimated 200 million Children around the world go to work every day. Their ages ranges between 5 and 17 years. According to the International Labor Organization, nearly 171 million children are engaged in unsafe work environment, of which 111 million are younger than 15. Some 8.4 million children are trapped in the worst forms of child labor, including slavery, t... ...ause of the cheep labor and the benefit that heir companies gain in term of profit for example the shoes cost them in labor about $1.90 a day to produce, but on the other hand it will cost them about $6.35 an hour in the US. Therefore children are trapped going to work because governments and international agencies do not put enough priority into education and because globalization without a social dimension allows crooked employers to profit from exploiting children. In my opinion I think that the International Labor Organization, OSHA (Occupational Safety and Health Administration), and WTO (World Trade Organization) should work hand to hand to create and in force soon kind of rules to protect these kids from this kind of iron grip. References: 1. http://www.aflcio.org/issuespolitics/globaleconomy/children.cfm 2. http://www.american.edu/TED/nike.htm.

Evaluate the usefulness of the documents in the interview pack for a given organisation Essay

Justify actions a business might take when experiencing cash flow problems? At first ,the owners of business need to start a cash flow analysis for current month and the future.The owners should know and find out what’s wrong with the company and check which areas result the most money to get out of their company.However, the receivables are always a big problem.Because the owners are busy with their business so that they forget to send the money for a long time . Secondly, they can use loan to solve the cash flow problem,they can borrow a great deal of money from the bank or other personal organizations, they can just give these organizations little interest per month but they get a pretty long-term support for the whole business.They should have their own line of credit, regardless of business or personal ,it’s function is similar with the credit cards.The company can have a source of emergency funds in the future as long as it pays long-term attention on building the credit line , which can solve the cash flow problems as well. Finally, it is important for the business owners to make some changes n operations ,For example ,the loans can not solve the fundamental problem because this situation is serious.The operator should reduce the time between a transaction and when receive the money . The business needs to accelerate the speed of sending it’s produces as well as invoices.In addition to that, the company can use the discount to attract the customer to pay early and enforce the punishment for late payment.If the customers pay by cash , then they will have cash discount and the point of transactions.Absolutely, the business won’t penalize those people who pay by card and credit card. How to prevent the situation for cash flow problems As a formal business ,the operator should have a detailed financial book which keep up-to date records on the transaction between business ,customers as well as the suppliers.The company should stop selling if the customer often gives money late or has an outstanding balance. Evaluate the financial performance and position of a business using ratio analysis? There are Profitability ratio which is looking about the profit of the company ,Liquidity ratio is the amount of cash that the business has available to use and Capital structure ratio which is about the shares and loans of the business .By using the ration analysis,company can see the  ratio in the past few year.This can show the business whether improved or worsen .For example,the gross profit margin in the 2011 is 44.5%,2012 it is 42.1% and 2013 is 40.9%.Compare the gross profit margin ,we can see that the business performance is getting worse.As a result business should start to investigate why business performance getting worse. For Gross Profit Mark-up ratio is show in every $100 of cost ,how much was added to arrive at Sales price.The mark up ratio and gross profit margin ratio are reflect to each other.Both of them can show the business current financial performance and position .Also, there is expense in relation to revenue ,if the business revenue increase over time,owner will expect the ratio fall. For example in 2011,it is 21.3% .In 2012 it is 20.5% and 2013 ,it 19.9%. This ratio can show the business financial performance and position is improved.Lower percentage will showing improvement of business.there is current ratio business is willing to reach 2:1.The business have to make sure it does not increase above 2:1 as this may not be an efficient use of resources.For the acid test ratio,this ratio can let the business know if he ratio is too low,they will have difficulty meeting request from the supplier to make payment .However,if the ratio is too high ,this will cause the business has too much cash or trade receivable.This can reflect the cash flow of the business at the current financial state. The ratio can indicate which part of business doing well while which part of business are going to face problem .

Memorable Moment Essay

Growing up I’ve had many memorable and important experiences. A lot of these situations have led me to become a better person. I can say that I have had my share of bad experiences as well, but all have led up  to making me the person I am today. One experience that sticks out among them all is one a little over nine years ago. when I learned a valuable lesson. The most memorable childhood experience I have recalled is when I was nine years old. I grew up with my mom, dad, two sisters and a brother. Being the oldest, I always played as a babysitter for my parents .  One day my parents were getting ready to take my brother and baby sister to the doctor. They went through their precautionary measures before they left like ; locking all the doors, windows, leaving their numbers on the fridge, and so on. before walking out the door my dad told me to do my homework and watch my sister. As they left I decided to disregard everything said and not do my homework or even keep an eye on my sister. I started playing Playstation, I got the new Ratchet and Clank game a week earlier and didn’t want to waste any time in beating it. As the day progressed and I was getting further in the game, I started thinking about when my parents were going to get home. So I paused the game for a little to call them. Getting a hold of them was pretty hard considering my parents never answer their phones, but I eventually got through to my mom. During our conversation my mom asked if I did my homework, tensing up and scared to say no, I replied yes, then she asked about my sister. I had no clue where she could be but I again I replied with a hesitant,† y-y-yes mom she’s in her room sleeping†. Already at lie number two, I swiftly rushed to my sisters room. Slamming the door open in urgency, I quickly scanned the room for any sign of my sister. nowhere to be found, I yelled out â€Å"CELINE! † multiple times. Getting no response, I ran down stairs hastily in search for my sister, thinking about the worst possibilities. Coming to a conclusion she’s not in the house, I hurried to the backward. seeing no sign of her I decided to get my shoes on and go outside. ith still no clue to where she could be, I started knocking on the doors of my neighbors and asking in desperation. ironically my aunt lived a couple houses down, and when I asked her she got a little worried, and replied â€Å"no, why?! Is everything alright?! â€Å". I answered with a simple â€Å"yeah khalte, every thing is good. My mom said she was going to bring Celine over to play with Zeinab and I was wondering if she was still here. â€Å". Lie number three. My aunt being her usual self called my mom as soon as I left, to see what was really going on. Heading back home a while later I saw three missed calls from my mom and I didn’t know what to do, what to say that would get me out of this day trouble less. I called my mom back, wasting no time she started questioning me and asking about my sister. I told her everything was fine and it was just a misunderstanding, lie number four. she bought it, but said they are leaving the doctors. running around frantically I didn’t know where to look and what to say to make this all end. making another round through the house, I noticed my parents just pulling up. y dad walked in first calling my name. I threw in the towel, with nowhere to turn and no one to blame but myself, I went to my dad crying. Taking none of it, he asked â€Å"where is Celine? â€Å", not being to answer with a definite answer I told him, â€Å"I don’t know where she could be baba, I looked everywhere†. Yelling at me for being so irresponsible we both started looking for while my brother, s ister(Adina), and mom were just walking in. my dad went straight to the second floor, looking through room after room, closest after closest, with no luck. On our way down the stairs we saw my baby sister in my mom’s hands sleeping. Awed in belief, I asked my mom where she found Celine? She answered with a calm, â€Å"under the kitchen table†. My dad asked, why I seemed so worried, if I was supposed to have everything under control. Explaining to him, I lied to mom and that I’m really sorry. He then asked if I finished my homework, seeing what the lies did to me before, I answered with an honest, â€Å"No Baba†. He then told me, â€Å"yallah baba, finish it so I can take everyone out to get some ice cream†. This has become a life lesson and an important milestone in my childhood. Up until this point I would lie unconsciously to get my parents, teachers, friends off my back. Thanks to this experience I stopped all the unnecessary lieing. Realizing that first lie I told my mom was putting my sister in jeopardy and not my self. If something had happened to her I would never be able to live that down. that’s why I have tried to implement a strict â€Å"No lying† policy in my life. This is only one of the many memorable experience I have had from my childhood. All making me the man I am today.

The Industrial Revolution

The Industrial Revolution and Its Impact on Our Environment Posted by admin In Environment I Comments Off The Industrial Revolution began in Britain In the 1700's, and spread to the rest of the world, beginning with the United States. The use of machinery and factories led to mass production, which in turn led to the development of numerous environmental hazards. The effects on the environment would only be seen clearly years later. The use of factories and mass production has led to a depletion of certain natural esources, leaving the environment permanently damaged.One example of this depletion is deforestation, which is the clearing of forest trees for use in production. When the trees are cleared, the wildlife in the forest also becomes uprooted. The lack of trees is only compounded by the problem of carbon emissions. Whereas forests would help emit oxygen and refresh the levels of healthy gases in the air, factories are emitting poisonous emissions and ellmlnatlng the source of oxygen. The pollution that has resulted from factories Involves not only airborne emissions but land and water pollution as well.The primary issue resulting from pollution and carbon emissions is that of global warming. As the temperature rises, the glaciers are melting and oceans are rising. More animal species are becoming endangered or extinct as a result of global warming. @The upside of the Industrial Revolution has certainly been the mass production of food for the world population. The population has grown by leaps and bounds due to the availability of food, yet at the same time the mass production of man-made and chemically altered food has also contributed to worldwide obesity and health problems.Obesity may also be linked to the edentary lifestyle made possible by the use of factory-made home appliances which have made life easier for homemakers (I. e. washing machines, dishwashers) and recreational appliances (namely televisions). While the Industrial Revolution was the c ause of posltlve change for the Industrial world, there Is no question that It has wreaked havoc on the environment. The depletion of natural resources, the carbon emissions, pollution and human health problems that have resulted directly from the Industrial Revolution's accomplishments have only been disastrous for the world environment. The Industrial Revolution

Ib Economics Commentary 1 †Microeconomics Essay

Rebecca Bundhun, (October 19, 2012) Cost of summer getaways hit as air ticket prices rise, The National, http://www.thenational.ae/thenationalconversation/industry-insights/tourism/cost-of-summer-getaways-hit-as-air-ticket-prices-rise The cost of an airline ticket can fluctuate tremendously based on a number of factors. The goal of airlines is to maximize their capacity by having the greatest number of passengers on all trips. This may however be difficult, as airlines pricing is not only dictated by their own operating costs and profit margins required but they have to consider complementary items that could have an effect on supply and demand for their product. By definition, demand theory explains the inverse relationship between quantity and price. This law explains that if the quantity available of a product or service wanted by the public is low, the price for that product or service will be high. As demand for a product or service increases, the price will increase. This law is critical as we are able to predict prices based on the demand of a product. In the case of airlines, they are able to predict that prices for their services will go up during the high travel months. People are willing to pay more for travel during the summer months, as they know that supply is limited and their available time is defined by their vacation schedules. If we were to graph this scenario, we would find that price and quantity relationship creates a maximum efficiency point called equilibrium point. The equilibrium point tells us the best combination of price and quantity. With the graph below, we can illustrate that some travelers will be forced to cancel their travel plans due to high ticket costs, just as we can identify travelers that will have to fly no matter what the cost of the fare is. However what economists tend to focus on is trying to find an equilibrium point between price and quantity. As we know, airlines provide a service to clients by connecting passengers to desired destinations worldwide. Although prices tend to be set by supply and demand, they are also exposed to externalities. An externality occurs when the actions of consumers or producers give rise to positive or negative side effects on other people, who are not part of these actions and whose interests are not taken into consideration. A perfect example of a negative externality is the rise of jet fuel. As a barrel of oil rises, the price of jet fuel also rises and consequently the price of an airline ticket also rises. Externalities can create a positive or negative demand or effect on a product or service. Price elasticity of demand is a term that helps us understand the measure of the responsiveness of the quantity demanded to changes in price. In general, if there is a large responsiveness of the quantity demanded, the demand is referred to as being elastic, if there is a small responsiveness, demand is inelastic. Airlines take advantage of the existence of inelasticity. Mr. D’Souza states in the article, â€Å"People are still flying. People traditionally plan these breaks, and regardless of the price, they fly. The demand is very, very high.† On the contrary, airlines understand price elasticity and use this well. They know that fare prices can be considered both elastic and inelastic based on the circumstance the traveler finds themselves in. Airlines study their client base, their competitors, and use patterns to predict the behavior of clients based on the condition. They know the probabilities of travelers changing to an alternative airline if their price rises, if they modify their routes, but most of all, they use price elasticity to predict the success of promotions offered by themselves or any other competitor. Airlines want to lure business by creating special values and convince unplanned tourists to take the trip. Say an average ticket price from Dallas to Las Vegas is $550.00; airlines will create a promotional price and may offer the same route for $199.00. Since the price is so low, people will often forget that they are taking an unplanned trip and will justify the trip by thinking about the cost savings realized and not of the unplanned expense. The demand curve below shows how changes in price lead to changes in the quantity demanded. Although airline tickets are considered elastic and inelastic, most economists consider it elastic unless travel is done for business use. Domestic airline travel can be substituted by bus transportation, automobile, train etc. Airline travel is elastic especially as the person’s income increases so their opportunity for travel increases and they will be more likely to afford the variation in cost.

Plato's Dialogues Essay Example | Topics and Well Written Essays - 5000 words

Plato's Dialogues - Essay Example Eventually, the son is taught the unjust speech which enabled them to get rid of the creditors. However, the son also does not spare his father but gives him a beating due to a disagreement on recitation of poetry and justifies his actions using sophistry. The father gets angry and burns the Thinkery as well as chasing students away for deceiving him. What is then the difference between Socrates of the cloud and Socrates of platonic dialogues? These two present Socrates as two different individuals or an individual having two personalities. In the clouds Aristophanes portrays Socrates as an intellectual man who teachers others especially the young how to make arguments. This is contrary to platonic dialogues and especially in his defense (on the Apology) where he argues that he is not a teacher thus there is no way he can corrupt the young. He argues that he is not a wise man as revealed in the oracle by his friend Chaerephon. This he says is because he knows nothing unlike the polit icians, poets and craftsmen. However, in the clouds Socrates is a knowledgeable man who has made a lot of discoveries. When Strepsiades visited the sophistry the student told him of how Socrates had discovered jumped by a flea, the cause of the buzzing noise by a gnat and also huge pair of compasses for measuring the land. Now he was engaged in discovering celestial bodies such as the sun. Besides, his work was to teach the young how to make arguments, in this case there are two types of arguments superior and inferior or just and unjust. Another difference between the Socrates of the cloud and Socrates of platonic ideas besides being a teacher is that in the clouds he is not against nature but following it. Aristophanes says that Socrates emerged in a balloon basket hanging mid-air. He was thus walking in the air to speculate about the sun. This he explained to Strepsiades helps him to suspend judgment and open the mind to new ideas. This shows that Socrates was interested in natur e thus following it to discover more. Furthermore, more of his students were bent on the earth trying to discover what lies underneath the earth thus he was trying to discover celestial bodies. No wonder he was accused of â€Å"studying all the things in the sky and below the earth and teaching the same things to others.† On the other hand, platonic dialogues though they do not deny his concern for natural science do not depict him as following nature either. Instead, he is portrayed as a critical and rational thinker depicted by the manner in which he asks questions and makes conclusions. When the oracle declared him as the wisest man of all he didn’t accept the situation there and then but set out to understand what being wise means by studying those people who considered themselves as wise such as politicians and poets. He discovered that he was indeed the wisest since those who consider themselves wise did not know what to be wise means but at least for him he did not pretend to know and the beginning of wisdom is accepting that we do not know and surely if the gods decided he was wise then he must be wise. He also engaged in questioning Euthyphro to discover what piety and impiety means. â€Å"Is it pious because the Gods love it, or do the Gods love it because it is pious†